Here's how this works. 
  • Quickly review each of the 7 target customer profiles.  
  • Star rate the desirability of each profile and briefly say what you like and don't like about them.
  • Then rank the profiles. You can flip back through your ratings and comments to help you remember them.
  • Rate the customer and/or the profile statement itself.
  • Plan to spend 3 mins per profile: 90 seconds reading, 90 seconds rating.