How do they find you online pre-survey

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* 1. I am...

An independent artist (visual, literary, or performing)

A representative of an arts organization

both an independent artist and arts organization representative

An arts service organization

Related organization or business (museum, attraction, or community organization)

I do not work for or in the arts

If you are willing please share your primary website or social media page for your art/organization:

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* 2. Have you ever "googled" (searched) yourself/ your organization?

Yes

Other (please specify)

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* 3. What kind of art do you/ your organization create, promote or educate others about?

Visual Art

Music

Theatre

Dance

Literary Arts

Film

Arts Service

Other (please specify)

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* 4. Which web tools and social media sites do you use for your art/ organization to promote, sell, educate, and or entertain?

Website (about my art or organization)

Facebook

Google+

YouTube

Twitter

Instagram

Tumblr

Snapchat

StumbleUpon

Behance

MNArtists

Etsy

DevianArt

Industry online directories

Podcasting (video or audio)

e-blasts (I sent out email's to a list of people)

Other (please specify)

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* 5. What is your comfort level with the following (personally and or professionally):

	I have no idea how to do this	I haven't done this before but think I could figure it out	I have done this at least once	I do this all the time
Posting on Facebook	Posting on Facebook I have no idea how to do this	Posting on Facebook I haven't done this before but think I could figure it out	Posting on Facebook I have done this at least once	Posting on Facebook I do this all the time
"Liking" posts on Facebook	"Liking" posts on Facebook I have no idea how to do this	"Liking" posts on Facebook I haven't done this before but think I could figure it out	"Liking" posts on Facebook I have done this at least once	"Liking" posts on Facebook I do this all the time
"Sharing" posts on Facebook	"Sharing" posts on Facebook I have no idea how to do this	"Sharing" posts on Facebook I haven't done this before but think I could figure it out	"Sharing" posts on Facebook I have done this at least once	"Sharing" posts on Facebook I do this all the time
"Tagging Friends" in photos on Facebook	"Tagging Friends" in photos on Facebook I have no idea how to do this	"Tagging Friends" in photos on Facebook I haven't done this before but think I could figure it out	"Tagging Friends" in photos on Facebook I have done this at least once	"Tagging Friends" in photos on Facebook I do this all the time
Posting a video on YouTube	Posting a video on YouTube I have no idea how to do this	Posting a video on YouTube I haven't done this before but think I could figure it out	Posting a video on YouTube I have done this at least once	Posting a video on YouTube I do this all the time
Creating hashtags on Istagram	Creating hashtags on Istagram I have no idea how to do this	Creating hashtags on Istagram I haven't done this before but think I could figure it out	Creating hashtags on Istagram I have done this at least once	Creating hashtags on Istagram I do this all the time
Claiming your business profile on Google and other sites (yahoo, yelp...)	Claiming your business profile on Google and other sites (yahoo, yelp...) I have no idea how to do this	Claiming your business profile on Google and other sites (yahoo, yelp...) I haven't done this before but think I could figure it out	Claiming your business profile on Google and other sites (yahoo, yelp...) I have done this at least once	Claiming your business profile on Google and other sites (yahoo, yelp...) I do this all the time
Posting reviews online (Facebook, Google, Trip Advisor)	Posting reviews online (Facebook, Google, Trip Advisor) I have no idea how to do this	Posting reviews online (Facebook, Google, Trip Advisor) I haven't done this before but think I could figure it out	Posting reviews online (Facebook, Google, Trip Advisor) I have done this at least once	Posting reviews online (Facebook, Google, Trip Advisor) I do this all the time
Using photo editing sites such as Canva or PicMonkey	Using photo editing sites such as Canva or PicMonkey I have no idea how to do this	Using photo editing sites such as Canva or PicMonkey I haven't done this before but think I could figure it out	Using photo editing sites such as Canva or PicMonkey I have done this at least once	Using photo editing sites such as Canva or PicMonkey I do this all the time

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* 6. How important are the following marketing/ promotion avenues for your art/ organization?

	Extremely Important	Fairly Important	Neutral	Not Important	I do not use	Unsure
My/ Organization Website	My/ Organization Website Extremely Important	My/ Organization Website Fairly Important	My/ Organization Website Neutral	My/ Organization Website Not Important	My/ Organization Website I do not use	My/ Organization Website Unsure
Social Media (Facebook, Pinterest, Instagram, Twitter...)	Social Media (Facebook, Pinterest, Instagram, Twitter...) Extremely Important	Social Media (Facebook, Pinterest, Instagram, Twitter...) Fairly Important	Social Media (Facebook, Pinterest, Instagram, Twitter...) Neutral	Social Media (Facebook, Pinterest, Instagram, Twitter...) Not Important	Social Media (Facebook, Pinterest, Instagram, Twitter...) I do not use	Social Media (Facebook, Pinterest, Instagram, Twitter...) Unsure
Word of Mouth	Word of Mouth Extremely Important	Word of Mouth Fairly Important	Word of Mouth Neutral	Word of Mouth Not Important	Word of Mouth I do not use	Word of Mouth Unsure
Paper brochures, flyers, mailers	Paper brochures, flyers, mailers Extremely Important	Paper brochures, flyers, mailers Fairly Important	Paper brochures, flyers, mailers Neutral	Paper brochures, flyers, mailers Not Important	Paper brochures, flyers, mailers I do not use	Paper brochures, flyers, mailers Unsure
Online campaigns (Kickstarter, GoFundMe, thunderclap...)	Online campaigns (Kickstarter, GoFundMe, thunderclap...) Extremely Important	Online campaigns (Kickstarter, GoFundMe, thunderclap...) Fairly Important	Online campaigns (Kickstarter, GoFundMe, thunderclap...) Neutral	Online campaigns (Kickstarter, GoFundMe, thunderclap...) Not Important	Online campaigns (Kickstarter, GoFundMe, thunderclap...) I do not use	Online campaigns (Kickstarter, GoFundMe, thunderclap...) Unsure
Radio Ads & Interviews	Radio Ads & Interviews Extremely Important	Radio Ads & Interviews Fairly Important	Radio Ads & Interviews Neutral	Radio Ads & Interviews Not Important	Radio Ads & Interviews I do not use	Radio Ads & Interviews Unsure
Press releases & news articles	Press releases & news articles Extremely Important	Press releases & news articles Fairly Important	Press releases & news articles Neutral	Press releases & news articles Not Important	Press releases & news articles I do not use	Press releases & news articles Unsure
e-blasts (sent to a mailing list)	e-blasts (sent to a mailing list) Extremely Important	e-blasts (sent to a mailing list) Fairly Important	e-blasts (sent to a mailing list) Neutral	e-blasts (sent to a mailing list) Not Important	e-blasts (sent to a mailing list) I do not use	e-blasts (sent to a mailing list) Unsure
Phonebook adversiting	Phonebook adversiting Extremely Important	Phonebook adversiting Fairly Important	Phonebook adversiting Neutral	Phonebook adversiting Not Important	Phonebook adversiting I do not use	Phonebook adversiting Unsure
Demonstrations/ Classes/ Shows	Demonstrations/ Classes/ Shows Extremely Important	Demonstrations/ Classes/ Shows Fairly Important	Demonstrations/ Classes/ Shows Neutral	Demonstrations/ Classes/ Shows Not Important	Demonstrations/ Classes/ Shows I do not use	Demonstrations/ Classes/ Shows Unsure
Other websites (RAA, etsy, Visit Winona, MnArtists...)	Other websites (RAA, etsy, Visit Winona, MnArtists...) Extremely Important	Other websites (RAA, etsy, Visit Winona, MnArtists...) Fairly Important	Other websites (RAA, etsy, Visit Winona, MnArtists...) Neutral	Other websites (RAA, etsy, Visit Winona, MnArtists...) Not Important	Other websites (RAA, etsy, Visit Winona, MnArtists...) I do not use	Other websites (RAA, etsy, Visit Winona, MnArtists...) Unsure

Other (please specify)

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* 7. What online search terms or keywords would you like to yield your name/ organization as a result if typed into Google or another search engine? (ex. "Photographer in Winona", "Dance Studio in Winona" or "Best festival in the Midwest")

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* 8. Which of the following activities do you/ your organization participate in?

Teaching workshops or classes to adults

Teaching workshops or classes to kids

Teaching workshops or classes to university students

Publishing books or other literary items

Gallery Exhibitions

Art shows/ walks/ tours

Film Screenings

Poetry Readings

Live Productions

Booths at Festivals

Demonstrations

Other (please specify)

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* 9. Are you currently a River Arts Alliance (RAA) member?

Yes

No, but I am considering membership

No, and I do not plan to join in the near future

I am not currently a member, but I would like to learn more about RAA- please add the email below to your mailing list:

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* 10. What would you like to learn more about?

How to get my art/ organization to rank higher in a "Google" search

How to grow engagement (likes, shares, and tags) on Facebook

Why back-linking, liking, and sharing matters

The relationship between social media and grant seeking

Campaigns such as KickStarter, GoFundMe and ThunderClap

How artists and organizations can help each other through online collaboration

Time saving tips when working with social media

How to sell artwork online

How to promote programs and events online

Free easy-to-use graphic design websites and tools

How to build your database (name, email, and address)

Other (please specify)