Factors Affecting Brand Loyalty Within The Video Games Console Industry
I am a final year student studying for an Honours degree in Business and Management at the University of Glasgow. As part of my course I am undertaking a research project that assesses the factors that could influence brand loyalty within the video games console industry. This questionnaire is for academic purposes only.
The University of Glasgow operates according to Principles of Ethical Research which can be viewed at: http://www.gla.ac.uk/departments/businessandmanagement/ethics/index.html
None of the information collected will be for commercial use.
All responses will be treated anonymously and confidentially, therefore, please be open and honest with your answers.
Please tick the appropriate boxes or state your degree of agreement with the following statements.
The survey should take no longer that five minutes to complete. Your support and co-operation is much appreciated.