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* 1. Are you male or female?

* 2. Which category below includes your age?

* 3. What is your occupation?

* 4. What is your magazine of choice and why? i.e. What are your favourite/least favourite aspects?

* 5. Have you ever read:

* 6. How much would you be willing to spend on a quarterly publication?

* 7. What subjects appeal to you most when reading a magazine?

* 8. If you were to buy the first issue of a collectable publication, would you be inclined to buy the whole collection?

* 9. Would you be interested in a magazine that is unisex? i.e. would you read an article aimed at the opposite gender?

* 10. What would persuade you to buy the first issue of a printed publication?