Hello, we are a team of students from Boston University developing a new product in the toy market. Please answer the questions carefully and as honestly as possible. Your responses will be confidential and your feedback is very much appreciated.

* 1. When do you use sun protection: (Check all that apply)

* 2. When at the beach/pool, how often do you use sunscreen? (Check one)

* 3. What sun safety techniques do you teach your child? (Check All That Apply)

* 4. On average how long does it take for your daughter to retire a doll? (Retire means play with the doll less than once a month) (Check One)

Product Description:
Our product is a line of high quality, surfer-themed, 18-inch dolls with the unique ability of their arms and legs to reveal a temporary, “slight sunburn” when exposed to the UV rays of the sun. This group of four dolls will teach children the importance of sun safety by not “burning” when proper sun safety techniques are applied to their arms and legs. Each individual doll will come equipped with a color changing surfboard, color changing set of surf clothes, a towel, and a bottle of fake sunscreen.

Doll Before & After Sun Exposure

Doll Before & After Sun Exposure

* 6. Now that you have reviewed our product concept and visual, how interested would you be in this product if it became available in the market?

* 7. What other accessories would you expect to come with this doll? (Check all the apply)

* 8. Typically, how many sets of separately sold accessories would you expect to purchase for this doll (Check One)

* 9. How much would you be willing to pay for the doll?

* 10. Based on the price indicated above, how likely are you to purchase the product for your child?

* 11. What is the maximum price you would be willing to pay for this product?

* 12. How much would you be willing to pay for a set of separately sold accessories?

* 13. If you were satisfied with this doll, would you buy another doll from this line?

* 14. If you have more than one child, would you buy each child a doll?

* 15. How old of a child would you buy this product for? (Check All That Apply)

* 16. When purchasing a doll, how important are the following attributes:

  Not Important At All Unsure Somewhat Important Important Very Important
Educational Value
Child Approval
Number of Accessories
Range of Doll Ethnicities Available
Wholesomeness of Doll
Durability of Doll

* 17. What should be the name of this line of dolls?

* 18. Of the following, which do you feel is the most appropriate name for one of our dolls? (Check Four)

* 19. Which of the following dolls do you think young girls prefer?

* 20. How many different ethnicities of dolls would you expect to be sold in our line?

* 21. Where would you expect to buy a product like this? (Check All That Apply)

* 22. In your opinion, where is the best place to learn/find out about this product? (Check All That Apply)

For classification purposes, please check the following that apply to you:

* 23. Gender

* 24. Ethnicity

* 25. Age Group

* 26. Marital Status

* 27. Highest Level of Education

* 28. Residence

* 29. Annual Household Income

* 30. Please add any additional comments regarding what you would like to see in our doll.