EMV Liability Shift Survey

In light of the ongoing COVID-19 pandemic, the Energy Marketers of America has created a survey to determine the level of preparedness of the petroleum marketing industry for the EMV liability shift for automated fueling dispensers (AFDs) set to take place in April 17, 2021.

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* 1. How many retail sites do you own, operate or lease to a third party?

1-10

10-50

51-200

more than 200

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* 2. In what region of the country are your retail sites located?

Northeast

Southeast (includes Texas, Missouri, DC, Delaware, Maryland)

Midwest

West

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* 3. What percentage of your retail sites are branded?

more than 75%

between 50 - 75%

between 25 - 50%

less than 25%

None

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* 4. What percentage of your branded retail sites will be fully EMV compliant at the dispenser by the April 17, 2021 deadline?

More than 75%

Between 50 - 75%

Between 25- 50%

less than 25%

None

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* 5. What percentage of your unbranded retail sites will be fully EMV compliant at the dispenser by the April 17, 2021 deadline?

More than 75%

Between 50 - 75%

Between 25 - 50%

less than 25%

None

Not applicable

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* 6. Is the COVID-19 pandemic impeding your business from being 100 percent EMV compliant by the deadline?

Yes - it is the primary reason

Yes - it has made a difficult situation worse

No - it is not a factor.

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* 7. Of the sites that have not been upgraded, what do you think is the main reason?

Lack of cash/financing options

Availability to get equipment ordered and/or installed

Availability to get equipment installed by a certified technician

Other (please specify)

None of the above

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* 8. Are you anticipating dealers will not be able to upgrade due to economics?

None

1-10

11-25

More than 25

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* 9. Do you have branded dealers not yet upgraded that will be affected by major oil company monthly penalties/fines after the deadline?

None

1-10

10-25

More than 25