Here at Marketing Magazine we’re interested in the Holy Grail of marketing: how companies produce cohesive, effective strategies to grow, understand and influence their customer base.

But how do Heads of Marketing and CMOs gain vital insight into the behaviour of their customers? To find out, we’d like to know how you are developing your personalised customer experience by inviting you to fill in our short industry survey. It won’t take you long, we promise.

We know that even your quiet times are busy times, so we’d like to give you something in return for taking up your time. So to say thanks we will:

-Send you the top-level results of the survey
-Enter you into a prize draw to win a Samsung Tab 2*
- Invite you to the live stream of Marketing Magazine's Big Questions Live 2016, with industry-leaders speakers. For more info see

*Terms and conditions apply. In taking part in this survey you agree to our terms and conditions, view these click here. Entries close 11:59pm 1st March 2016.

* 1. Which industry does your company belong to?

* 2. How often are you using insight to drive decision making?

* 3. Where do you think you are in comparison to your peers and competitors?

* 4. Which organisation would you consider to be pioneering or leading when it comes to using customer led insight to inform their marketing strategy?

* 5. Who is driving your customer insight strategy? Select all that apply

* 6. What is driving your customer insight strategy? Select all that apply

* 7. What sources of data do you currently use to derive customer insight? Select all that apply

* 8. How are you using customer insight to enhance your customer experience?

* 9. What's the primary obstacle to developing or expanding your customer insight strategy?

* 10. Are you planning on increasing investment in tracking consumer behaviour and deriving customer insight over the next 12 months?

Thank you for completing our survey. Please tell us a little bit more about your organisation and role.

* 11. Organisation name

* 13. Job title

Please tell us how to contact you and enter you into our prize draw!

* 14. First name

* 15. Last name

* 16. Work phone number

* 17. Work email address

* 18. Are you interested in joining our live stream or studio audience at Big Questions Live? More information at

* 19. Is there a particular topic concerning customer insight or consumer behaviour that you would like our Big Questions Live panel to discuss?

Thank you. We will be in touch if you expressed an interest in joining Big Questions Live.

Good luck in the prize draw!