1.

I. General Attitudes, Opinions, and Behaviors

In this section, a number of statements are made about various interests and opinions. For
each of the statements listed, IWFM would like to know whether you personally agree or
disagree with each statement. After each statement, there are five numbers from 1-5. The
higher the number you select, the more you agree with the statement. The numbers relate
to the following responses:

* 1. For each statement, please select the number that most closely describes your feelings
about the statement. Although some items may appear to be the same, each statement
is unique. Please be sure to select a number for each statement.

  1 = I strongly disagree with the statement 2 = I disagree with the statement 3 = I neither disagree or agree with the statement 4 = I agree with the statement 5 = I strongly agree with the statement
I consider myself a healthy individual.
Eating healthy is important to me.
Eating organic foods is important to me.
Buying local food is important to me.
I support local businesses whenever possible
I am willing to pay more for products with all natural ingredients
I usually check ingredient labels when buying food
I try to avoid foods with a high sugar content
I try to avoid foods that are high in fat
I am confused by all the nutrition information that is available today
I am confused by all the different labels and terms used to describe “natural” foods (e.g., organic, sustainable, other terms that are relevant?)
I don’t believe when companies claim their products are safe for the environment
I try to limit my product consumption
I will not buy a product from a company whose values I do not share
I consider myself ecologically responsible
I like to learn as much as I can about the environment
I consider myself the “typical” American consumer
I am involved in the local community

* 2. II. Attitudes, Opinions, and Behaviors Related to the Indy Winter Farmers Market

Below are a number of statements about the Indy Winter Farmers Market. For each of the
statements listed, IWFM would like to know whether you personally agree or disagree
with each statement. After each statement, there are five numbers from 1-5. The higher the number you select, the more you agree with the statement. The numbers relate to the
following responses:

I go to the Indy Winter Farmer's Market to...

  1 = I strongly disagree with the statement 2 = I disagree with the statement 3 = I neither disagree or agree with the statement 4 = I agree with the statement 5 = I strongly agree with the statement
Socialize
Buy fruits
Buy vegetables
Buy baked goods
Buy meat
Buy dairy
Buy eggs
Buy ready-made products (e.g.: jams, soups, mixes)

* 3. I consider the Indy Winter Farmer's Market...

  1 = I strongly disagree with the statement 2 = I disagree with the statement 3 = I neither disagree or agree with the statement 4 = I agree with the statement 5 = I strongly agree with the statement
To be a friendly place
To provide any enjoyable shopping experience
To be too crowded
To be conveniently located
To offer convenient parking options
To provide a high level of customer service
To offer the products that I want to buy
To offer the products that I need to buy
To offer affordable prices
To offer quality products
To offer a wide variety of products

* 4. Below are a number of types of products characteristics that you may or may not find to be
important. For each of the product characteristics listed, IWFM would like to know whether
you, personally, find it to be an important or not important characteristic. For each characteristic, please select the number that most closely describes your belief
about the importance of the characteristic.

  Very unimportant Somewhat unimportant Neither important nor unimportant Somewhat important Very important
In season
Organic/chemical free
Grown/made by the vendor selling it
Grown/made locally
Free of genetically modified ingredients
Free of corn syrup and other artificial sweeteners
Free of additives and preservatives
Sugar Free
Gluten Free
Raw food products
Beef and Dairy products come from 100% grass-fed animals
Animals are raised naturally (natural diet, appropriate head per acre, etc.)
Animals are treated humanely
Animals are not raised in Concentrated Animal Feeding Operations (CAFO)
Meat and animal products are hormone and antibiotic free
Now the IWFM would like to learn a bit about your personal shopping behaviors at the Indy
Winter Farmers Market. For each question below, please select that response that most
accurately reflects your shopping behaviors.

* 5. During the past season, how often did you attend the Indy Winter Farmers Market?

* 6. When comparing the number of times you attended the Indy Winter Farmers Market this
season in comparison to last season, would you say the number of times you have attended
has

* 7. Approximately what percentage of your weekly grocery shopping would you say is done at
the Indy Winter Farmers Markets?

* 8. In a typical week, how much money do you spend at the Indy Winter Farmers Market?

* 9. Do you, yourself, do most of the major grocery shopping for your household?

* 10. What is your primary mode of transportation to get to the Indy Winter Farmers Market?

* 11. Approximately how far do you travel to shop at the Indy Winter Farmers Market?

* 12. How did you first find out about the Indy Winter Farmers Market?

* 13. How do you currently get news about the Indy Winter Farmers Market? (Check all that
apply)

III. Demographic Information

* 14. What is your age?

* 15. How do you gender identify?

* 16. How do you race identify yourself?

* 17. Which of the following best describe your current relationship status?

* 18. Do you have children?

* 19. If you answered yes to the previous question, how many children under 18 do you have
living at home?

* 20. Into which of the following categories does you annual household income fall?

* 21. What is the highest level of education you have completed?

* 22. Which of the following categories best describes your current employment status?

* 23. Please enter your home ZIP Code:

* 24. Please feel free to share any other comments or feedback that will help us to improve how the IWFM serves the community.

Thank you for completing this survey. As a reminder, the Indy Winter Farmers Market
will not sell the data or allow any other group or organization access to your responses.
The responses gathered will only be used to better communicate with you about
the market and enhance your overall IWFM experience. If you have any questions
about the survey or the Indy Winter Farmers Market in general please e-mail us at
info@indywinterfarmersmarket.org. Again, thank you for completing the survey. Your
time and insights are greatly appreciated.

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