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How Can Farmhouse Better Serve You?
1.
How do you primarily use Farmhouse?
Weekly or bi-weekly grocery shopping
Special occasions or hosting
Healthy convenience / prepared meals
Trying new local products
Other (please specify)
2.
What do you value most about Farmhouse? (select up to 3)
Quality of ingredients
Local sourcing
Convenience
Taste of prepared foods
Trust / food standards
Supporting local farms
Customer service
3.
What most often prevents you from completing an order? (select up to 2)
Order minimum
Delivery fee
Unsure how much to order
Not enough meal ideas
Didn’t find what I needed
Didn't make the order cut-off/ too much planning ahead required
Nothing—I usually complete my orders
4.
How appealing would it be to have no order minimum, but pay a delivery fee instead (if under the order minimum)?
N/A I already order more than the order minimum value
Very interested
Somewhat interested
Unsure
Not interested
5.
What would encourage you to order from Farmhouse more often? (select up to 2)
Lower order minimums
Greater product variety
More prepared items
Better promotions
Subscription discounts
Less planning ahead (no order cut-off times)
Other (please specify)
6.
Which products do you regularly look for but don’t always find at Farmhouse?
7.
Which, if any, prepared food formats would you like to see more of? (select all that apply)
Meal kits (15 minutes of assembly required)
Fully prepared, heat-and-eat meals
Family-style casseroles
Grab-and-go items
Bundles / weekly meal packs
Other (please specify)
8.
What would help you get more value from our Farmhouse Kitchen products? (select up to 3)
Serving suggestions or pairings
Nutrition information
Better bundles or meal planning help
Smaller or more flexible portions
Recipe ideas using prepared items
Other (please specify)
9.
Why do you order from Farmhouse Kitchen?
Taste
Quality of ingredients
N/A I do not order from Farmhouse Kitchen
Depends on the dish
Other (please specify)
10.
Thinking about your most recent delivery, how many items from Farmhouse Kitchen did you order?
None
1
2–3
4+
11.
If Farmhouse Kitchen offerings were expanded, which formats would you order most often? (Rank top 2)
Fully prepared heat-and-eat meals
Meal kits (some prep required)
Family-size casseroles
Individual lunch portions
Sides (veg, grains, proteins)
Sauces / dressings / add-ons
12.
If Farmhouse Kitchen's offerings were expanded, how likely are you to add more prepared items to each order?
Not at all likely
Unsure
Somewhat likely
Very likely
13.
What, if anything, stops you from ordering more prepared items today? (select all that apply)
Price
Portion size (too big / too small)
Not enough variety
Dietary fit
Prep time still required
Limited availability days
Nothing
14.
When do you most rely on prepared foods?
Busy weeknights
Lunches/ workdays
Hosting/ entertaining
Post workout/ health routine
Special meals
Backup/ freezer stock
15.
Thank you for taking the time to share your feedback with us! As a token of our gratitude, we will send you $5 off your next order. Please enter your email address and will send you a special code.