Dear Participant,

You are invited to participate in a pilot study examining consumer perceptions of sustainable fashion.

The survey will take approximately 12–15 minutes to complete. Your responses are anonymous, confidential, and will be used solely for academic research purposes. Participation is entirely voluntary, and you may discontinue the survey at any time without any consequences.

No prior knowledge of sustainable fashion, regenerated fibres, or related brands is required to participate.

We are interested in your personal views, impressions, and experiences. Please answer each question based on your own opinions and understanding.

It is perfectly acceptable if you are unfamiliar with some of the topics or terms included in this survey.

There are no right or wrong answers. We are interested in your genuine perceptions and experiences.

By proceeding with this survey, you indicate your voluntary consent to participate in this pilot study.