1. How do you play...

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* 1. How many hours per week do you spend playing video games?

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* 2. Where do you typically play video/online games?

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* 3. What video game formats do you play?

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* 4. At which location(s) do you typically play?

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* 5. What video game formats do you play?

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* 6. Which of the following payment methods apply to you?

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* 7. Where do you hear about new games?

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* 8. How long do you usually play one game for?

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* 9. How do you prefer to play games?

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* 10. Why do you play video/online games?

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* 11. What are some of your other hobbies?

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* 12. Do you recognize brands in the video games that you play? If so, what are those brands?

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* 13. How would you descibe the presence of brands in the games that you play? (check all that apply)

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* 14. With the presence of real life brands in my games, I would expect...

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* 15. Please select you willingness to pay if each of the following examples were included in the game:

  Normal/Full Price Slightly Discounted Price Half Price Free
Seeing a Cingular billboard on the side of a building.
Seeing a character walk by a Burger King restaurant.
Seeing a new Toyota model parked on the street.
The game character uses a Blackberry to communicate with headquarters.
The game character hopes into a Saturn Sky Roadster for a quick getaway.
The game character uses a Dell computer to crack a code.
The entire game takes place in a Dodge Durango.
A "Shoot 'em Up" game sponsored by the U.S. Army.
A travel game sponsored by American Airlines featuring AA as a means of travel.

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* 16. Seeing real life brands in games would affect my experience...

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* 17. Are you more tolerant of some types of brands in video/online games?

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* 18. Which category of brands do you most tolerate in video/online games? (Select all that apply)

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* 19. In which genres of games do you tolerate brands?

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* 20. Do you prefer to see established brands or new products on video games? Feel free to explain...

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* 21. Would you be interested in learning about new places or products that interest you via video/online games?

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* 22. Which of the following do you prefer in video/online games?

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* 23. Which of the following would interest you?

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* 24. How would you rate existing games today?

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* 26. What is your occupation?

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* 27. What is your age?

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* 28. What is your income?

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* 29. What is your marital status?

T