The Charm is Finch’s ambassador program. Why call it the Charm? Technically, a flock of finches is called a “charm”…how charming! There are thousands of products out there, and the Charm helps to test everything for functionality and quality – combining their real reviews with the real science is how we find the best of the best.

Through this program, we partner with passionate individuals and families, like you, that we call ‘Finch Finders.’ Finders sign up to provide candid feedback about how well products work, how long they last, and how enjoyable they are to use. Finders’ real reviews are then aggregated and added to our proprietary algorithm as a component of the “Using It” score within all Finch ratings.

Interested in signing up to be a Finch Finder?

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