Welcome to the Annual POI Revenue Growth Management (RGM) Benchmarking Survey

POI's 2024/25 annual RGM industry survey focuses on the RGM practice and its specific business aspects and challenges. Your input will help POI deliver research, best practices, and POI Summit events that serve your advancement needs.

How This Survey Serves You:
“We have used the POI State of the Industry not just to benchmark but also to help prioritize our efforts. It has also served as a useful way to reinforce our choices with key stakeholders across our organization and support key asks with the right industry-wide data.”
- Colin McQuay, Senior Director, Head of Strategic Revenue Management at Nestlé

“The annual state of the industry report is a must-have for us each year. It's our roadmap to understanding how we stack up against our peers, ensuring we're prioritizing the right initiatives, and gaining invaluable insights into the future of our industry. Personally, it's an indispensable tool for my team and me, guiding our improvements and refining our efforts. If you haven't filled out a survey yet, I highly recommend it. It's not just about staying informed; it's about setting yourself up for success.”
- Tom Curtiss, Senior Manager, Revenue Growth @ The Krusteaz Company

Here is POI’s Promise to You:
POI will not share your information with anyone in the manufacturer/retailer competitive landscape. We may use your contact information to maintain contact with you and provide you with ongoing personalized service. We may communicate with you (via email, mail, or otherwise) and provide you with support specific to your organization based on your survey responses and stated needs. (White papers, advisory, share group opportunities, webinars, solution providers, etc.) If at any time you do not want to have your contact information or organizational details utilized to support your journey, please contact Joanie Malin, POI Director of Client Services @jmalin@p-o-i.org.

As a Thank You:
1) You will receive an advanced copy of the State of the Industry Report upon release.
2) POI staff will connect with you to see how we can better support you & your company.
3) Your organization will receive 2 complimentary registration passes for the POI

POI members have access to a non-PDF version of the SOI to utilize in their internal presentations, benchmarking, and business case development. Become a member today for full access to the POI Member's only portal and more!

Visit the POI website https://poinstitute.com to gain access to additional resources: Reports (including the Previous State of the Industry), Webinars, Events, Advisory, etc.

Thank you for taking the time to provide your company’s input.