In an interconnected and rapidly changing economy, organizations must adapt technology workloads to engage with customers and partners across multiple (and new) channels such as mobile, cloud, and social and require specific technology platforms to address these needs. Building on the design principles of SOA, such a platform should allow organizations to extend traditional transactional business models to new agile engagements and accelerate the lifecycle of new processes, applications, and services. What should a platform with these capabilities be named?

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