Thank you for taking the time to provide input regarding the OTC NATIONAL Conference and OTC Perspectives Magazine. Your input will be kept confidential and will be used to create the premier OTC conference and publication for OTC Marketers.

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* What do you believe are the 3 most pressing issues facing OTC Marketers/the OTC Industry in the next 18 – 24 months?

* Who would be the ideal speakers to address these issues?
(Please List Speaker(s) Name, Company, Title, Address, Phone & Email)

* How important are the following issues to you/your marketing team over the next 12-24 months? (1 = not very important, 10 = mission critical for success)

  not at all interested (1) extremely interested/ would definitely read - (10) N/A
Doing more with less – how to make curbed marketing budgets work harder and yield better ROI
Determining how to go-to-market in a landscape with ever proliferating media channels
How to successfully use digital media in the mix/learning and implementing " New Marketing" (ie. conversation vs. push message, listening to consumers etc.)
Potential changing regulations for how OTC advertising will be regulated (move to review by DDMAC)
Optimizing Rx to OTC switches
How to handle marketing products that are behind the pharmacists counter
creating true brand engagement
SKU and Vendor Rationalization
Globalization and success transfer
Evolution of store brands
Successfully introducing new products

* Of the areas above, where is your Team/organization have the greatest strengths?

* Of the areas above, where is your Team/organization have the greatest knowledge/expertise gaps?

* Any additional issues or speaker recommendations?