MassAccess Public Affairs Strategy Survey Question Title * 1. How well do people/communities understand what Mass Access/local cable access channels offer? Not at all Not well Neutral Very well Completely Question Title * 2. On a scale of 1 to 10, how well do you think the following know Mass Access or the local cable access channels? Not at all Very well known Municipal governments Municipal governments Not at all Municipal governments Municipal governments Municipal governments Municipal governments Municipal governments Municipal governments Municipal governments Municipal governments Municipal governments Very well known Beacon Hill Beacon Hill Not at all Beacon Hill Beacon Hill Beacon Hill Beacon Hill Beacon Hill Beacon Hill Beacon Hill Beacon Hill Beacon Hill Very well known Massachusetts media Massachusetts media Not at all Massachusetts media Massachusetts media Massachusetts media Massachusetts media Massachusetts media Massachusetts media Massachusetts media Massachusetts media Massachusetts media Very well known General public General public Not at all General public General public General public General public General public General public General public General public General public Very well known Question Title * 3. Do you think residents understand the benefits of HD local cable programming? Yes No Question Title * 4. Please rank the following potential public affairs goals for MassAccess based on how important you think they are: Not at all important Extremely important Increasing the number of viewers of local programming Increasing the number of viewers of local programming Not at all important Increasing the number of viewers of local programming Increasing the number of viewers of local programming Increasing the number of viewers of local programming Increasing the number of viewers of local programming Increasing the number of viewers of local programming Increasing the number of viewers of local programming Increasing the number of viewers of local programming Increasing the number of viewers of local programming Increasing the number of viewers of local programming Extremely important Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Not at all important Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Creating transparency around services MassAccess offers Extremely important Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Not at all important Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Repairing MassAccess' reputation and addressing opponents Extremely important Gaining supportive/allied organizations Gaining supportive/allied organizations Not at all important Gaining supportive/allied organizations Gaining supportive/allied organizations Gaining supportive/allied organizations Gaining supportive/allied organizations Gaining supportive/allied organizations Gaining supportive/allied organizations Gaining supportive/allied organizations Gaining supportive/allied organizations Gaining supportive/allied organizations Extremely important Question Title * 5. How do you feel the general public generally views MassAccess or community media stations? Negatively Neutral/No Opinion Positively Done