BumbleBee Marketing Assessment Question Title * 1. How are you getting new customers? Rank in order of importance. 1 2 3 4 Word of mouth/Referral 1 2 3 4 Demand generation programs (email, telesales, mailers, events, etc.) 1 2 3 4 Social Media/PR 1 2 3 4 Advertising Question Title * 2. How are you marketing to your installed base/existing customers? Select all that apply. Demand generation programs (email, telesales, mailers, events, etc.) Social media/PR Data mining (to identify opportunities for upgrades, additional sales, new contacts, etc.) We are not marketing to our installed base Other (please specify) Question Title * 3. What is your biggest marketing challenge right now? Generating enough qualified leads Nurturing leads until they are qualified and/or ready to purchase Generating buzz through social media, PR and advertising Measuring program effectiveness Other (please specify) Question Title * 4. Contact Information Name Company Email Address Done
