STARS - Reaching Families Question Title * 1. Rank Current Materials. Of the materials OCDEL currently uses to reach families, please rank them in terms of the most impact on families (1=greatest impact, 11=least impact). 1 2 3 4 5 6 7 8 9 10 11 Flags for programs to display outside of their facility 1 2 3 4 5 6 7 8 9 10 11 Window clings for programs 1 2 3 4 5 6 7 8 9 10 11 Brochures 1 2 3 4 5 6 7 8 9 10 11 Bookmarks 1 2 3 4 5 6 7 8 9 10 11 Posters for providers 1 2 3 4 5 6 7 8 9 10 11 Window clings for families 1 2 3 4 5 6 7 8 9 10 11 On-hold messages for CCISs 1 2 3 4 5 6 7 8 9 10 11 PA Promise PSAs 1 2 3 4 5 6 7 8 9 10 11 PA Promise infographics 1 2 3 4 5 6 7 8 9 10 11 Template letters, flyers and newsletter articles for providers to customize and use with families when they join STARS, move up a STAR level, etc. 1 2 3 4 5 6 7 8 9 10 11 Parent and child certificates Question Title * 2. Rank Suggested Materials. Of the materials suggested by the workgroup to reach families, please rank them in terms of the most impact on families (1=greatest impact, 7=least impact). 1 2 3 4 5 6 7 “My center is a quality center, ask me how!” window decals, etc. 1 2 3 4 5 6 7 bumper stickers or car magnets 1 2 3 4 5 6 7 STARS Alumni vanity license plates to support OCDEL quality initiative 1 2 3 4 5 6 7 advertising on bus stops, buses, train stations 1 2 3 4 5 6 7 digital advertising (ads appearing on facebook and web browsing feeds) 1 2 3 4 5 6 7 Center has promotional materials for staff or can order from a sales site: t-shirts, stickers, book bags 1 2 3 4 5 6 7 Create a STARS store where people can purchase promotional items Question Title * 3. The workgroup recommended "a website that has everything you need where families can post and read reviews." Pennsylvania's Promise for Children website, www.papromiseforchildren.com, is currently being redesigned to do that. What information would you want to find on a one-stop website? Question Title * 4. Rank Current Strategies for Reaching Families. Of the current strategies OCDEL and its partners use to reach families, please rank them in terms of the most impact on families (1=greatest impact, 8=least impact). 1 2 3 4 5 6 7 8 Training for STARS teachers and directors to market their STARS and talk to families about quality 1 2 3 4 5 6 7 8 CCIS agencies provide information to families when they apply for subsidy 1 2 3 4 5 6 7 8 After designation, Regional Keys give providers a STARS Marketing packet with flyers, site visit checklist, bookmarks, posters, brochures and flags 1 2 3 4 5 6 7 8 STARs providers may request additional free brochures, posters and bookmarks from the Regional Key 1 2 3 4 5 6 7 8 STARS providers may access templates, logos and other marketing and outreach tools on the PA Key website, http://www.pakeys.org/pages/get.aspx?page=STARS_outreach Some STARS providers include a Keystone STARS brochure in their intake packet 1 2 3 4 5 6 7 8 Community Innovation Zones and LEARN teams distribute information to other organizations serving families in their communities. May also have parent cafes and parenting workshops. 1 2 3 4 5 6 7 8 Department of Corrections has developed materials about choosing quality early learning which are displayed in visiting areas in every state corrections facility. 1 2 3 4 5 6 7 8 NW Regional Key has facebook groups for moms and families for some of their counties, ex. Erie moms facebook group Question Title * 5. Rank Suggested Strategies. Of the strategies suggested by the workgroup to reach families, please rank them in terms of the most impact on families (1=greatest impact, 15=least impact). 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Talking points for CCISs. Though there is an expectation that CCISs share information about Keystone STARS, how each office accomplishes that varies from office to office. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 More state-level collaboration between agencies (WIC, DHS, etc) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Ask families in quality centers to reflect back on the process, why did they enroll, what did quality mean to them at the beginning? What does it mean to them now? 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Use parent ambassadors to talk to neighbors at non ECE events 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 STARS folder for families for providers to use as their intake packet 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Give updated resources about quality child care to human resource departments of companies. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Using local celebrities to promote quality childcare/ Keystone STARS. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Using mayors and state reps to promote quality childcare in their area. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Using realtors to promote the quality childcare by the home they are selling. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Put information on shopping carts (the child seat) and bus stops. GIANT grocery stores are all over the state, we should try to make a deal with them to display Keystone STARS logo on the child seat slots. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Popular statewide convenience stores have STARS materials available. (Turkey Hill, Sheetz, Wawa) 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Keystone STARS information printed on receipts. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Give updated resources about quality child care to human resource departments of companies. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Using WIC as the communication vehicle. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Give information to individuals completing the civil service exams. Question Title * 6. Please add any other recommendations for reaching families about Keystone STARS and quality early learning 100% of survey complete. Done