Tactical Media Optimization for Marketers Quiz Question Title * 1. Campaign performance includes which 3 of these performance metrics? Segments Sites Conversion Placement Costs OK Question Title * 2. Which 3 reports can be referenced for media optimization efforts? Frequency Distribution Reach and Overlap Campaign Performance Site Analytics Click-Thru OK Question Title * 3. How should the Reach and Frequency report be read? From side to side Upside down From top to bottom None of the above OK DONE