* 1. MANAGED INNOVATION PROCESS
My organization’s approach to strategy, new product development and process improvement goes beyond traditional planning methods and takes an externally focused, exploratory approach that challenges the status quo and creatively inspires new thinking

* 2. STRATEGIC ALIGNMENT
Our leadership supports (and actively drives) a collaborative culture that encourages different departments working cross-functionally to identify and develop innovative solutions.

* 3. INDUSTRY FORESIGHT
My organization has a systematic process for actively monitoring and exploring emerging trends and developing alternative scenarios that represent either threats or opportunities.

* 4. CUSTOMER/CONSUMER INSIGHT
My organization directly involves consumers/customers (both existing and potential) as an integral part of the innovation process as a means of identifying both articulated and unarticulated customer needs.

* 5. CORE TECHNOLOGIES AND COMPETENCIES
My organization clearly understands its core competencies and has explicitly outlined the linkage between its long-term strategic goals and its short- and medium-term R&D investments and technology strategies. My organization actively explores new ways to extend beyond our existing competencies.

* 6. CULTURAL READINESS
My organization demonstrates an innovative mindset, a bias for collaboration, an inclusive, non-bureaucratic decision-making style, a willingness to embrace change, and a penchant for action.

* 7. PROCESS AND STRUCTURAL READINESS
My organization has (or demonstrates a mindset that is willing to develop) appropriate operational processes and functional structures and allocates adequate staffing, funding and management support to high priority innovation initiatives.

* 8. DISCIPLINED IMPLEMENTATION
My organization consistently demonstrates its ability to create measurable business impact by taking a disciplined approach to the implementation of strategic thinking.

* 9. INNOVATION GOALS AND METRICS
My organization has established innovation-related goals and measures (for example: “X% of revenues must come from products/services introduced over the past Y years”).

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