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Seek Outside Yearly Survey
Seek Outside 2024 Survey
Help Seek Outside better understand the customer base and desires so we can continue to make products that better suit your needs
1.
Which channel do you recall being your first interaction with Seek Outside? Choose one that applies.
Social Media Influencer
Social Media ads
Seek Outside Social Media (Instagram/Facebook)
Seek Outside Podcast
Seek Outside Youtube
From a Friend
In the Field
Youtube Product Review
Online magazines such as (Gear Junkie, Outside Magazine, Eastmans)
Other (please specify)
2.
Are you a current Seek Outside Customer
Yes
No
3.
Do you plan to purchase Seek Outside Gear in the next 12 months?
Yes
No
4.
Which Seek Outside products interest you the most (Choose all that apply)
Small Shelter (2 person and below)
Mid Shelter (3-6 Person)
Large Shelter (8-16 Person)
Hot Tent Bundles
Dyneema Shelters
Backpacking backpack
Hunting Backpack
Lightweight Titanium wood stove
Tent accessories
Titanium Wood stove accesories
Backpack accessories
5.
Which Seek Outside Products Do You Own ?
Hot Tent Combo
Backpack
Tent Only
Stove Only
None of the above
6.
Which Product Attributes are Most Important in Your Purchase Decision ? Please Rank
Not Important
Somewhat Important
Very Important
Product Warranty
Not Important
Somewhat Important
Very Important
Product Performance (Weight, Capability, Durability, Quality )
Not Important
Somewhat Important
Very Important
Recommendations from Others
Not Important
Somewhat Important
Very Important
Product Price
Not Important
Somewhat Important
Very Important
Customer Service
Not Important
Somewhat Important
Very Important
Made in U.S.A
Not Important
Somewhat Important
Very Important
7.
How did the following influence Your Purchase Decisions ? (Please Rank)
Not Important
Somewhat Important
Very Important
Facebook Group Discussions
Not Important
Somewhat Important
Very Important
Online Forum Discussions and Reviews
Not Important
Somewhat Important
Very Important
Hunting Social Media Influencers
Not Important
Somewhat Important
Very Important
Recreational Social Media Influencers
Not Important
Somewhat Important
Very Important
Reddit Discussions
Not Important
Somewhat Important
Very Important
8.
How many times a year do you backpack? (Not Hunting)
0-2
3-5
More than 6
9.
How many times a year do you backpack (Hunting)
0-2
3-5
More than 6
10.
How many nights a year do you camp (not Hunting)
0-5
5-15
15-30
More than 30
11.
How many nights a year do you camp (Hunting)
0-5
5-15
15-30
More than 30
12.
Which Seek Outside Products do you want to purchase in the next year (Choose all that apply)
Small Shelter (2 person and below)
Mid Shelter (3-6 person)
Large Shelter (8-16 Person)
Hot Tent Bundles
Dyneema
Backpacking backpack
Hunting Backpack
Lightweight Titanium wood stove
Tent accessories
Titanium wood stove accessories
Backpack accessories
13.
Where Did you Learn about Seek Outside? Choose All That Apply
Google or Search Engine
Reddit
Go Hunt
Meateater
Facebook or Instagram
Youtube Channel (Not Seek Outside)
Seek Outside Youtube Channel
Podcast
Online Forum
Friends
Print Magazine
TV Show
Other (please specify)
14.
Which Outdoor Activities Do You Plan to do in the next 12 Months ? Choose all that apply
Backpacking
Car Camping
Thru Hiking
Big Game Backpack Hunting
Small game Hunting
Fly or Raft in Camp Or Hunt
Tree Stand Hunting
Overlanding/4x4ing
Fresh water fishing
Salt water fishing
Upland Bird Hunting
Waterfowl Hunting
Bicycle Bike packing
Mountain Biking
E-Mountain Biking
Winter Camping
Backcountry or Nordic Skiing
ATV or Side By side
Dirt Bike
Adventure Motorcycle
15.
How much money do you allocate to new outdoor gear yearly
Less Than $250
250$-$500
$500-$1000
$1000-$3000
More than $3000
16.
Which Category of outdoor gear do you plan to spend the most money on? (Select one)
Sleep System (Tent, Sleeping bag, sleeping pad)
Technical Clothing
Backpack and backpack accessories
Rifle or Bow
Fishing gear
Footwear (Boots, running shoes, etc.)
Optics (Binos, spotting scope)
Cooking gear (wood stove/backpacking stove)
OHV (ATV, Side by Side, Dirt bike, and accessories)
Raft or Packraft
Other (please specify)
17.
Which avenues do you use to purchase Outdoor gear? (Check 3 that apply)
Brick and Mortar (Mom and Pop) Outdoor stores
Online Retailers (Like GoHunt)
Directly Online (Like Seek Outside Website)
Department stores (Walmart, Bass Pro, Sportsmans Warehouse, REI)
Used Marketplace (Craiglist, Forums, Facebook Marketplace)
From Friends (Used)
Other (please specify)
18.
If You Own a Seek Outside Tent What Influenced Your Decision ? Choose all that apply
Referral From Friend
Quality
Price
Made in the U.S.A
Commitment To Conservation
Customer or Independent Review
Other (please specify)
19.
If You Own a Seek Outside Backpack What Influenced Your Decision ? Choose all that apply
Referral From Friend
Performance (Specific features)
Quality
Price
Made in the U.S.A
Commitment To Conservation
Customer or Independent Review
Other (please specify)
20.
What is your preferred way to consume outdoor content (Choose 3 that apply)
Magazine/Book
Online Articles
Online Forums
Podcast
Youtube
Instagram
Facebook
Reddit
Tik Tok
Tv Channels
Other (please specify)
21.
What type of Youtube videos do you watch? Choose 3 that apply
Non-Outdoor related
Outdoor gear reviews
Bushcrafting
Hunting Films
Product instructionals
Product releases
Freshwater fishing
Salt water fishing
Mountain Biking
Offroad/4x4/Overland
Motorcycling
Bird Hunting
Backpacking
Thru hiking
22.
What types of Youtube Videos Would You Like to See From Seek Outside? Choose all that apply
I Do Not Watch Your Youtube Videos
Product Tips like our old Tip Tuesday videos
Seek Outside Product Overviews
Seek Outside Product Deep Dives
General Tips on Backpacking and Hunting Gear
How to videos on various outdoor related topics
Outdoor adventure videos
Intersting Podcast Style Discussions
Other (please specify)
23.
What types of Podcast Topics Would You Like to See ? Choose all that apply
I Do Not Listen to Podcasts
Seek Outside Product Tips and Comparisons
General Tips on Backpacking and Hunting Gear
How to topics on various outdoor related topics
Outdoor adventure Topics
Hunting Tips and Tricks
Talking to Interesting People in the Outdoor Industry
Other (please specify)
24.
What Types Of Media Do You Consume Most Often ? Choose top three
Cable or Satellite TV
Streaming such as Netflix / Amazon / Hulu TV
Podcasts
Videos On YouTube
Film Festivals
Print Magazines
Facebook
Instagram
Other Social Media
Other (please specify)
25.
Which Of the Following Do You Own ?
Sporting Dog
ATV/Side By Side
Motorized Boat
Dirt Bike
Mountain Bike
E Bike
Raft
Packraft
4x4/Overlander
Fishing rods
Other (please specify)
26.
How would You Feel if Some Seek Outside Products (Like accessories) Were Made In Other Countries Assuming The Quality Is Equal and Price May be Lower ? Choose One
Love It
No Preference
Prefer Made in U.S.A
Other (please specify)
27.
What type of Products would you like to see from Seek Outside ? Choose All That Apply
More Ultralight Tent Options
Tents with Inners Built In
New Stove Designs
Free Standing Tents
More Ultralight Backpack Options
EveryDay Carry and Usage Options
Sleeping bags
Sleeping pads
Clothing systems (Such as base layers)
Lifestyle and Travel Gear
Basecamp Oriented Products
More expedition styled products (Long trips)
More Backpack Hunting Specific Products
More Backpacking Specific Products
More Day Hunting Specific Products
More Dyneema/Ultralight products
Other (please specify)
28.
Which new products that Seek outside has released in the last year are you most excited about? (Choose up to 3)
Twilight 3P
2.0 Backpacks
Silverton 2300 Backpack
Glass door for stoves
Stove modular Grill top
Floors for tipis
Floor/liner system
Floors for Redcliff and Cimarron
Floor for Guardian
Mesa Hip Pack
Sunlight 2P
29.
How long have you been backpacking ?
Less than 1 year
Less than 3 years
Less than 5 years
More than 5 years
I don't backpack
30.
How long have you been Camping?
Less than 1 year
Less than 3 years
Less than 5 years
More than 5 years
I don't Camp
31.
How long have you been Hunting?
Less than 1 year
Less than 3 years
Less than 5 years
More than 5 years
I don't hunt
32.
Which outdoor user group best defines you?
Hunter
Backpacker
Thru Hiker
Ultralight Backpacker
Mountain biker
Motorcyclist
4x4/Overlander
ATV/Side by Side
Fisherman
Mountaineer
General Outdoorsman
Other (please specify)
33.
If you are a hunter, what is your preferred style of hunting
Back pack hunting
Tree stand
Upland Bird hunting
Hunting off of horses
Waterfowl hunting
I don't hunt
Other (please specify)
34.
What best describes your camping activities ?
I'd prefer to do everything in a day and sleep in my bed at end of the day
I'd prefer to stay out as long as I can
I like to get out for 2 -3 days
I like to get out for 3 - 5 days
I Prefer Car Camps , and only Backpack if I have to
35.
If you purchased from Seek Outside in the Past Year How was the Shipping Experience ?
I have not purchased in the past year
Very Good
Average
Below Average
What Can We Do Better (please specify)
36.
If you purchased from Seek Outside in the Past Year How was the Customer Service Experience ?
I have not purchased in the past year
Very Good
Average
Below Average
What Can We Do Better (please specify)
37.
How satisfied have you been with your Seek Outside products?
Very satisfied
Somewhat satisfied
Not so satisfied
Dissatisfied
Other (please specify)
38.
What can Seek Outside work on to improve the Customer Experience? (Start to Finish)
39.
How solid a value have your Seek Outside products provided?
Excellent
Above average
Below average
Poor
40.
Where do you research prospective outdoor product purchases (check all that apply)?
Blogs
Youtube reviews
Friends
Social Media
Print Magazines
Online magazines
Google / Online Search
Retail Stores
Online Forums
Podcasts
Ouija board
Other (please specify)
41.
What are you most impressed by from Seek Outside?
Quality Sewing
Customer service
Warranty
Repairs
Conservation efforts
Media (Youtube)
Media (Instagram/Facebook)
Shelter design
Backpack design
Wood stove design
Other (please specify)
42.
On a scale of 0 to 10,
How likely is it that you would recommend Seek Outside to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
43.
If anything, What have you been disappointed in from Seek Outside?
Nothing
Other (please specify)
44.
Do you have any other feedback for us?
45.
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