1.Which sector is your business in? E.g tech/beauty/wellness

2.What stage is your business currently at?

Pre-launch

Post-launch

Established business

Other (please specify)

3.What funding have you raised so far?

£0-100k

£101-200k

£201-400k

£401+

Other (please specify)

4.Have you ever considered using PR/comms to grow your business?

Yes, actively using PR/comms

Yes, considered but never used

No

5.What PR/comms activities would be of interest to you? (select all that apply)

Securing media coverage (e.g. articles, interviews, podcasts)

Social media strategy (e.g. Instagram, LinkedIn, YouTube, TikTok)

Influencer partnerships

Partnerships with other brands

Crisis communications

Strategy - which channels of communication to use, how to maximise results, and what ROI to expect in return

Training on how to handle PR/comms yourself

Impactful messaging to influence different audiences (media, influencers, investors, customers etc.)

Other (please specify)

6.What has held you back from pursuing PR/comms? (select all that apply)

Cost

Lack of time

Unsure how PR/comms works

Lack of immediate revenue generation

Can’t be measured in real, tangible terms

Other (please specify)

7.To what extent do you agree with this statement? "PR/comms feels like a luxury rather than a necessity for my business."

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

8.Would you pay to improve your brand's visibility with your target audiences?

Yes

No

9.What would make a PR/comms platform a "must-have" for your business? (select all that apply)

Brand personality: understands your brand and writes authentic messages that connect with your audiences on a deeper level

Communications strategy: tailored to effectively reach your target market through all relevant channels

Impact assessment: Tools to measure the impact of your PR/comms efforts across channels and audiences so they can be prioritised and optimised

Proactive partnership: Insights to keep your brand relevant in industry conversations all year round and proactively schedule opportunities as my start-up grows

A one-stop resource: for strategy, tools, expert advice, and community to streamline my PR efforts

Cost-effectiveness: Offering professional-level PR guidance without the hefty agency price tag

Other (please specify)

10.Is there anything else you’d like to share about your PR/comms needs or expectations?