Welcome to our 2018 innovation benchmarking survey.

Thanks for your time and willingness to share. Completing this innovation benchmarking survey and reviewing our published report will enable you to:
  • Compare your approach to peer companies
  • Validate your budget, staffing, and more
  • Benchmark your innovation program maturity
  • Identify obstacles to (and enablers of) innovation
  • Drive value from your innovation investments
The survey is just one page, and should take you about ten minutes. Survey data will be aggregated for reporting, and you'll be among the first to receive a copy of the results.

If you have any questions, please contact Scott Cohen at Innovation Leader, and thank you for participating!

* 1. What is your company’s primary industry?

* 2. What was your company’s latest annual revenue?

* 3. How many total employees does your company have?

* 4. What is your level of seniority?

* 5. And what is your functional area or discipline?

* 6. What is your title?

* 7. How many levels of reporting are there between you and the CEO?

* 8. Approximately what percentage of your various innovation efforts are focused on the following strategies? (Please enter a number to represent a percentage for each type of innovation; your choices must add up to 100%.)

* 9. Approximately what percentage of your various innovation efforts are focused on the following timeframes? (Please enter a number to represent a percentage for time frame; your choices must add up to 100%.)

* 10. Who is executing each type of innovation? (Select all that apply).

  Business Unit Staff Central Innovation Team R&D Team Skunkworks/New Business Team Corporate Ventures Group Winners of Innovation Challenges Outside Resource
For Incremental Innovation (improving existing products, services, etc) we leverage:
For Adjacent Innovation (expanding existing products, services into new spaces) we leverage:
For Transformational Innovation (entirely new products, services, business models, etc.) we leverage:

* 11. How valuable has your organization found the following tactics and programs for innovation?

  Low Value Medium Value High Value Not Applicable
Innovation Training Programs
Innovation Challenges, Competitions
Startup Accelerator or Incubator
Hackathons & Events
Crowdsourcing of Employee Ideas
External "Open Innovation" Program
Network of Internal Innovation Champions

* 12. Considering direct investments and costs of full-time equivalents, what is your approximate annual investment in innovation?

* 13. How many full-time equivalents support innovation?

* 14. Who provides funding for innovation? (Select all that apply.)

  Business Units Executive Team R&D Department Innovation Department Marketing Department IT/Technology Department Corp. Ventures / Corp. Dev.
Our Incremental Innovation programs (improving existing products, services, etc) are largely funded by:
Our Adjacent Innovation programs (expanding existing products, services into new spaces) are largely funded by:
Our Transformational Innovation programs (entirely new products, services, business models, etc.) are largely funded by:

* 15. How are your innovation efforts funded?

* 16. What are the biggest obstacles to your innovation program's success? (Select all that apply)

* 17. What are the biggest enablers of your innovation program's success? (Select all that apply)

* 18. How would you rate the maturity of your innovation efforts? (We've defined five stages, with Stage 1 being the least mature, and Stage 5 being the most mature.)

* 19. What financial metrics do you use to measure the success of your innovation efforts? (Select all that apply)

* 20. And what non-financial metrics do you use to measure the success of your innovation efforts? (Select all that apply)

* 21. What incentives do you have in place for innovation? (Select all that apply)

* 22. Please share a few sentences about one thing you've done that has delivered the most innovation impact at your company (optional)...

* 23. Almost done! To receive a copy of the report or learn about our upcoming Roundtables discussing the results of the survey, please provide your contact information (Optional).

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