Moorsaic Strategic Services, on behalf of Energeticcity.ca and Moose FM, is exploring how to serve the community better with news and stories that are relevant, and to understand better how to increase reader trust and engagement.
The goal of the Media Evolution project is to learn and understand the local audience to become the curator of local news, through thoughtfully and strategically connected stories that the community might find valuable, that will resonate with them, and that will have a meaningful impact on them.
The Objective of the survey is to explore: - What is the trust in traditional news media (such as newspapers, news magazines, TV news, and radio news) to report the news fully, accurately, and fairly - What is the variety of news sources accessed - Influence of news coverage on perceived trust - Diverse perspectives in Canadian news media - Importance of internet connectivity and methods of receiving local news