We’re playing a version of “choose your own adventure” - what topic do YOU want to hear about from Callie?? She has FOUR thought-provoking presentations prepared, and you get to decide what would be the most valuable for you and your organization.
Read the descriptions and then cast your vote below.
8 MUSTS for New Member Onboarding

You put a lot of time and energy into recruiting new members. So, of course, you want them to stay! But the key to retention all starts with having an effective new member onboarding strategy in place.

What exactly does an effective new member onboarding process look like? In this session, we’ll go over just that! You’ll learn what to include in your new member welcome packet, how to engage your new members via email communications, how to host new members-only events (without having to spend much extra money), and more!

One Size Does NOT Fit All: Nailing Generational Marketing at Your Association

Description: Baby Boomers, Generation X, Millennials, and Generation Z: Aside from being born within different time frames, all four generations have unique likes, wants, and preferences. So in order to effectively communicate with those generations - whether you’re trying to reach an existing member or a prospective member - those likes, wants, and preferences must be factored in.

But what exactly are those likes, wants, and preferences? How is marketing to a Baby Boomer different from marketing to a Millennial? In this session, we’ll go over just that. You’ll learn common characteristics of each generation, how to approach each generation from a marketing perspective, and how to leverage technology to make generational marketing a breeze.

Conquering the Craze: 8 Marketing Trends That Will Take Off by 2022

You know what they say, the only constant is change, and boy if that isn’t true of marketing! But as an association professional who works around the clock - and wears nearly a store-full of hats - how can you keep up with those trends and decipher which ones are worth tackling at your association?

In this session, learn which trends are taking off not only this year, but in the next few years, how to determine which trends are worth your time and effort, and best practices for tackling each.

5 Steps to Creating an Inbound Marketing Strategy at Your Association
(An encore presentation of her MC LIVE! 2018 session)

Over the past few years, marketing has changed a LOT. It used to be that tactics such as advertising and direct mail were, for the most part, fairly effective. But now, that’s simply not the case. People tend to tune information out, particularly if it’s not directly related to them.

Enter inbound marketing. Inbound marketing is all about creating valuable content to attract people and convert them into members. And association professionals are particularly well-positioned to practice these types of tactics because they already have the expertise needed to create valuable content. The best part though? Inbound marketing is actually pretty cheap!

In this session, learn all about how to get started with the inbound marketing methodology.

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* 1. Which session should Callie present at MC LIVE! 2020?

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* 2. Leave your feedback, comments, and kudos for Callie!!