Dear Colleague,

We would like to discover your genuine views towards KMA and how, in your honest opinion, we can improve KMA to serve you better. The committee has identified four major areas (see, KMA Nairobi Division, Membership Drive Committee Meeting, UBRICA, April 30, 2018).

The identified areas include:
1. Business of Health. How can the Division work with you to reduce friction in the business of health?
2. Improve on Research. How can we create a pool of knowledge for doctors to compete in the global market?
3. Continuing Professional Development. How can we make continuing professional development (CPD) available and have doctor earn points from them?
4. Support the Life of Doctors. How can we come up with an integrated approach to the doctor’s life to address all concerns of the doctor’s life and the family?

Our target population is 4,000 doctors. We hope that every doctor responds. The interview guide will be qualitative with open ended questions for comprehensive phenomenological data gathering. The emphasis will be on accuracy of descriptive capture. Please describe your experiences as a doctor in as much detail as possible.

The goal is to gather your views as accurately as possible, such that the data will be representative of your perceptions of the Association. Qualitative data analysis will be done at UBRICA lab, using Moustaka’s (1994), phenomenological data analysis technique.

We will use empirical phenomenological research to return to your experiences in order to obtain comprehensive descriptions. These descriptions will provide the basis for a reflective structural analysis to portray the essences of your experience as a medical doctor practicing in Kenya.

First, the original data will comprise ‘naïve’ descriptions obtained through open-ended questions and dialogue. From here, we will describe the structure of the experience based on reflection and interpretation of your story. The aim is to determine what you are experiencing as a doctor practicing in Kenya. It is from here that we shall derive the general meaning of what you are experiencing today in your life and practice.

We will follow modified van Kaam technique or Stevick-Colaizzi-Keen method (e.g., see Moustakas, 1994) to analyze data. This will involve developing individual textural and structural descriptions of your experiences. Textural description refer to data indicating the context of work and lived experiences of the doctor. Structural description refers to the prevailing structure during the experience. Structural experience could be in a hospital, a clinic, a home visit, a medical school, or any physical structure or place, as the case may be.

We shall then assemble composite textural and composite structural descriptions, and ultimately develop a synthesis of textural and structural meanings and essences of the experience by the doctor.

We will summarize entire study, relate study findings to and differentiate from findings of literature review. We shall then relate study to possible future research and develop an outline for a future study. We shall relate study to personal outcomes, professional outcomes, social meanings and relevance, and offer closing comments with indicative future direction and goals.

These data will help us create recommendations for better engagement with Kenya Medical Association.

Definition of Terms
UBRICA: Ustawi Biomedical Research Innovation and Industrial Centers of Africa
Moustakas, C. (1994). Phenomenological research methods. Thousand Oaks, CA: Sage Publications
KMA Nairobi Division, Membership Drive Committee Meeting, UBRICA, April 30, 2018<</

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* 1. Contact information

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* 2. How do you think we can improve KMA to serve you better?

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* 3. As a division we suggest the following ideas, What is your honest opinion about them? How do you think we can best implement each?