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This is it. This is us. This is MOOD

We’re Sev and Morwenna, and we’ve just launched a new research and strategy company focused entirely on understanding women, their thoughts, opinions and behaviours. Not in theory. Not through assumptions. Through listening.

Today, on International Women’s Day, we’re launching with a quick pulse check to understand the MOOD of women across the UK.

This light-touch survey will help us focus on the right issues that matter most, so we can push for better products, services, and experiences designed with women in mind.

It takes around 5 minutes. At the end, we’ll ask you a few demographic questions (like age, ethnicity, and location) to help us understand your answers in more detail. Your voice genuinely helps shape where we go next.
The first question will help us ensure we’re researching and investigating topics that matter most to you. We want to get under the skin of issues facing women in the UK today, but we know there’s a lot going on! This will help us prioritise our attention as we start out.

To what extent is each of the following currently impacting your life?(Required.)
Not at all
Slightly
Moderately
Significantly
Extremely
Cost of living / household finances
Work or career progression
Job security
Childcare availability or affordability
Caring responsibilities (children, elderly relatives, etc.)
Physical health
Mental health or wellbeing
Access to healthcare services
Menopause or hormonal health
Personal safety (e.g., harassment, violence)
Housing or rent/mortgage costs
Relationship or family pressures
Social or political climate
Online safety or social media pressures
The second question is designed to help us understand the kinds of brands and services that are capturing your attention right now – please tell us what they are, and, if you have time, what you love about them.

Which brands, products or services are genuinely making your life easier right now? Please list up to three, and if you can, tell us what you love about them.(Required.)
If you could change one thing that would make life easier for women right now, what would it be?
Overall, how would you describe your current MOOD about life in the UK right now?(Required.)
Lastly, we want MOOD to give back.

As we grow, we plan to donate to charities supporting women and girls. Whenever we pitch for a project, we’ll factor in a donation amount to pass back to charities. We will initially choose a new charity every 6 months, and again, we’d like your help to decide which ones to support.

Please list below charities that are close to your heart, specifically ones that have a leaning towards helping women.
Your answers to the questions in this last section will help us understand your responses in more detail.

Which age bracket do you fall into?
Which of the following options most closely aligns with your gender?
Where in the UK do you live?
What is your ethnic group?
Which of these apply to you regarding your lifestage?
Employment status
And that’s it! Thank you so much for your time. Your answers will really help us in getting MOOD off the ground. At the end of this survey you’ll be redirected to our webpage. There you can find links to all our Social pages. Please like/follow/share to keep up to date with how things are progressing and continue to share your thoughts with us.

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