Heath Houston - Expert Session Question Title * 1. _____ is the activity of selling goods directly to the public, usually in _____ quantities. Retail; small Retail; large Retailer; small Retailer; large OK Question Title * 2. Retail marketing is the range of activities undertaken by a retailer to promote _____ and _____ of the company’s products. engagement; revenue awareness; revenue awareness; sales engagement; sales OK Question Title * 3. What does Famous Footwear do to enhance their "outside store" appearance? Select all that apply. Promote a sale Call out a reward program Place a giant sneaker outside the store Provide free Wi-Fi OK Question Title * 4. What is it called when a brand signs a long-term agreement to push their brand inside a store? Mini market Branded shop in shop Tiny store A good deal OK Question Title * 5. True or False: Stores don’t charge brands to have end caps. True False OK Question Title * 6. What does Heath recommend you do to get advertising materials made? Find a graphic designer to build out your brief Ask a friend to do it for you Watch DIY videos on Youtube Use a combination of Word, Photoshop, and Illustrator OK Question Title * 7. Which of the following is NOT one of the eight types of brick and mortar retailers? Department store Specialty store Drugstore Gas station Big box store Grocery store OK Question Title * 8. Walmart and Target are examples of what kind of brick and mortar retailers? Department store Speciality store Big box store Discount (mass) store OK Question Title * 9. True or False: Contacting the retailer directly is a good way to get your products into a retail store. True False OK Question Title * 10. True or False: LinkedIn isn’t a recommended way to connect with retailers. True False OK DONE