Nutraceutical Product Market Research Survey

We are a start-up company named Hapi Moon. Our goal is to develop natural, plant-based food products aimed at improving the quality lives of people who suffer from chronic pain and/or inflammatory diseases such as Endometriosis, Lupus, Rheumatoid Arthritis and PCOS.
 
We are currently in the developmental stage for a food product which combines naturally anti-inflammatory ingredients to provide pain relief to chronic pain and inflammation upon consumption. The ingredients we have chosen are:

  1. known to be powerful anti-inflammatory agents which work to reduce pain from inflammation by reducing inflammation markers in the body.
  2. known to provide long-term health benefits beyond pain management

We expect that by using our products, our customers can reduce their reliance on pharmaceuticals for pain management while simultaneously improving their quality of life.  
 
We invite you to participate in this survey to help us determine the appetite for alternative pain management remedies among those who suffer with chronic pain and inflammation

We anticipate that this survey will take 10-15 minutes to complete.

Thank you for your participation!

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* 1. Do you suffer from any chronic or inflammatory diseases

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* 2. Do you suffer from any of the following ailments? (Please select all that apply.)

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* 3. How often do you see a doctor for this issue in the last 12 months?

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* 4. Are you currently on any medication for chronic/inflammatory illness?

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* 5. If yes to Question 4, what is the main purpose of this medication?

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* 6. If yes to Question 4, how often are you required to take this medication?

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* 7. How comfortable are you with your level of reliance on pharmaceuticals?

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* 8. Please state a reason for your comfort or discomfort

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* 9. How likely are you to try alternative remedies for managing your illness?

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* 10. Have you ever tried alternative remedies for treating your chronic illness?

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* 11. If yes to Question 10, please state which remedies you have tried?

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* 12. What is the most important value that your chosen alternative remedy offer to you? (Example: Pain Management)

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* 13. If you have changed your diet as part of your disease management strategy please indicate which of the following diets you are currently following if any

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* 14. How comfortable are you with trying products from new brands?

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* 15. Please state the reason for your discomfort (if any)

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* 16. We provided a brief description of our upcoming product in the introduction above. How likely are you to purchase this product if it were available today?

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* 17. Assuming our product came in the form of a capsule (pill) with 28 pills per bottle, and assuming the product works as intended,  what price do you think would be too expensive for this product?

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* 18. Please indicate how each of the following factors influence your purchasing decisions? (Rate each option from Least Influential to Most Influential)

  No Influence Some Influence Neutral Influential Strong Influence
Price
Product Quality (Taste or usefulness)
Product Reviews
Social Media Influencer Recommendation
Recommendation from Friends or Family
Social Media presence of the seller
Selling method (i.e. website, in store, social media, e-commerce site)
Location of seller

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* 19. How many hours do you spend on social media like Facebook, Instagram, etc.

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* 20. How likely are you to buy food or nutraceutical products online?

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* 21. Please specify your age

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* 22. Please specify your sex

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* 23. In what country do you live?

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* 24. What is the highest level of education you have completed?

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* 25. Which of the following best describes your current occupation?

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* 26. What is your gross monthly household income in US Dollars?

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* 27. Which of the following best describes your current relationship status?

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