The AADC Awards.
Our commitment to maintaining the highest possible standards for our annual creative awards remains resolute.
We operate in a world market and it is important our work is judged by world standards.
Initiatives are under consideration to extend the relevance of our awards to the wider business community, such as a Client Award judged and awarded by senior Adelaide marketers and the re-introduction of a Student Award to inspire and promote emerging talent.
However, there are many organisations and individuals for whom awards are of little or no relevance. Therefore, we believe the Club needs to do more than host an annual awards event.
Preliminary discussions have commenced on a way for the best creative minds of Adelaide to be inspired and challenged by their Asian peers, then share that experience with members.
In much the same way the winners of the Gold Siren has their work entered into Cannes, with the winning team and client being sent to the Cannes Lions as delegates, the Club is exploring a similar concept with the Spikes Asia Festival of Creativity.
Addressing the gender imbalance.
The Club needs more, and wants to do more, for women in our industry.
While women represent more than half of those employed in the industry, they only account for about a third of our subcommittee members and embarrassingly, less than 15% of our Executive Committee.
But, aside from wanting more women on board, we want to do more and are seeking to put together a steering committee to create the framework for an annual event with the working title of the Creative Industry Businesswomen’s Forum.
This will not be a talkfest or social gathering, and it will be more than just a networking luncheon.
The Club wants to create a highly relevant and inspiring event with genuine, actionable outcomes to address issues facing women in our industry.
So, the AADC believes it has a clear direction and has created several initiatives designed to broaden its appeal and add value.
It is staffed by a small group of dedicated and passionate volunteers who believe the AADC should inspire, promote and defend the commercial creative services industry of Adelaide.
But that’s our opinion, what’s yours?
We look forward to receiving your completed survey.