The Future of Motorcycles Online Survey - Part 2 Question Title * 1. Do you own at least one motorcycle? Yes No No, but considering to buy one in 12-24 months Question Title * 2. Do you live or work on the West Coast? Yes No Question Title * 3. What is your age? Under 25 25-34 35-44 45-54 55+ Question Title * 4. What is your gender? Female Male Question Title * 5. What is your current occupation? Business and Financial Operations Education, Training, and Library Government I am currently unemployed or furloughed Data Science or Analytics Architecture and Engineering Media and Entertainment (journalism, movie industry, radio/TV or video production) Software Development Transportation, Logistics and Long-distance Delivery Advertising, Marketing or PR Public Safety (coast guard, fire fighter, police or national guard) Design and Creative (animation, graphic design, illustration, etc.) Legal Services Healthcare and Medicine Manufacturing Travel and Hospitality Other (please specify) Question Title * 6. How many years have you been riding a motorcylce? Less than 5 years 5-15 years 15+ years Question Title * 7. What is your approximate average household income? $0-$99,999 $100,000-$199,999 $200,000+ Question Title * 8. How do you usually use your motorcycle(s)? I mostly use my motorcycle to commute to work I mostly use my motorcycle for recreational rides I mostly use my motorcycle to run errands around town I use my motorcycle for a mix of reasons including all of the above I own several different motorcycles and use them for different purposes I own one or more motorcycles, but I do not usually ride them Question Title * 9. Do you belong to any motorcycle clubs or enthusiast groups? If so, please list them here: Question Title * 10. Where do you generally get your news/information/updates about motorcycles? (select all that apply) Direct from dealer Local distributor Mechanic or service station Motorcycle enthusiast club or group Brand page on Facebook From friends Youtube/Instagram influencer Online forum/blog Official brand websites Magazine (please specify in other slot below) Other (please specify): Question Title * 11. Which of these factors do you associate with high-end motorcycle brands? Please rate on the level of importance. NOTE: #1 is the least important and #7 is the most important. 1 2 3 4 5 6 7 High performance High performance 1 High performance 2 High performance 3 High performance 4 High performance 5 High performance 6 High performance 7 Sleek design Sleek design 1 Sleek design 2 Sleek design 3 Sleek design 4 Sleek design 5 Sleek design 6 Sleek design 7 High quality and reliability High quality and reliability 1 High quality and reliability 2 High quality and reliability 3 High quality and reliability 4 High quality and reliability 5 High quality and reliability 6 High quality and reliability 7 Environmentally friendly Environmentally friendly 1 Environmentally friendly 2 Environmentally friendly 3 Environmentally friendly 4 Environmentally friendly 5 Environmentally friendly 6 Environmentally friendly 7 Manufactured or assembled locally Manufactured or assembled locally 1 Manufactured or assembled locally 2 Manufactured or assembled locally 3 Manufactured or assembled locally 4 Manufactured or assembled locally 5 Manufactured or assembled locally 6 Manufactured or assembled locally 7 Brand reputation (long history) Brand reputation (long history) 1 Brand reputation (long history) 2 Brand reputation (long history) 3 Brand reputation (long history) 4 Brand reputation (long history) 5 Brand reputation (long history) 6 Brand reputation (long history) 7 High quality customer support High quality customer support 1 High quality customer support 2 High quality customer support 3 High quality customer support 4 High quality customer support 5 High quality customer support 6 High quality customer support 7 Other (please specify) Question Title * 12. How do you define if a motorcycle is reliable? Please rate on the level of importance. NOTE: #1 is the least important and #8 is the most important. 1 2 3 4 5 6 7 8 Safety Safety 1 Safety 2 Safety 3 Safety 4 Safety 5 Safety 6 Safety 7 Safety 8 Requires little maintenance Requires little maintenance 1 Requires little maintenance 2 Requires little maintenance 3 Requires little maintenance 4 Requires little maintenance 5 Requires little maintenance 6 Requires little maintenance 7 Requires little maintenance 8 High ratings from experts High ratings from experts 1 High ratings from experts 2 High ratings from experts 3 High ratings from experts 4 High ratings from experts 5 High ratings from experts 6 High ratings from experts 7 High ratings from experts 8 High performance High performance 1 High performance 2 High performance 3 High performance 4 High performance 5 High performance 6 High performance 7 High performance 8 Smart functions Smart functions 1 Smart functions 2 Smart functions 3 Smart functions 4 Smart functions 5 Smart functions 6 Smart functions 7 Smart functions 8 Lasts a long time Lasts a long time 1 Lasts a long time 2 Lasts a long time 3 Lasts a long time 4 Lasts a long time 5 Lasts a long time 6 Lasts a long time 7 Lasts a long time 8 Advanced technology Advanced technology 1 Advanced technology 2 Advanced technology 3 Advanced technology 4 Advanced technology 5 Advanced technology 6 Advanced technology 7 Advanced technology 8 Comfort Comfort 1 Comfort 2 Comfort 3 Comfort 4 Comfort 5 Comfort 6 Comfort 7 Comfort 8 Other (please specify) Question Title * 13. What are the top three product features that would motivate you to purchase a new, high-end electric motorcycle? (Check only three boxes.) ABS (anti-lock brakes) Adaptive headlights Reverse gear Battery lifetime Chassis Collision avoidance Diagnostics and maintenance alerts Driving range Electric tire pressure monitors Extended warranty Horsepower LED visibility lighting Parking assistance Stability control Time to charge Torque Ubiquity of charging options Voice assistant integration (e.g. Alexa, Google, Siri) Other (specify) Question Title * 14. What features do you think make a motorcycle more intelligent. Please rate on the level of importance. NOTE: #1 is the least important and #5 is the most important. 1 2 3 4 5 Anticipates the road ahead or around you and provides you with guidance or safety warnings. Anticipates the road ahead or around you and provides you with guidance or safety warnings. 1 Anticipates the road ahead or around you and provides you with guidance or safety warnings. 2 Anticipates the road ahead or around you and provides you with guidance or safety warnings. 3 Anticipates the road ahead or around you and provides you with guidance or safety warnings. 4 Anticipates the road ahead or around you and provides you with guidance or safety warnings. 5 Wireless connection with motorcycle helmet, smartphone and other riding gear Wireless connection with motorcycle helmet, smartphone and other riding gear 1 Wireless connection with motorcycle helmet, smartphone and other riding gear 2 Wireless connection with motorcycle helmet, smartphone and other riding gear 3 Wireless connection with motorcycle helmet, smartphone and other riding gear 4 Wireless connection with motorcycle helmet, smartphone and other riding gear 5 Self-balancing that prevents the bike from tipping over while it's in motion or standing still Self-balancing that prevents the bike from tipping over while it's in motion or standing still 1 Self-balancing that prevents the bike from tipping over while it's in motion or standing still 2 Self-balancing that prevents the bike from tipping over while it's in motion or standing still 3 Self-balancing that prevents the bike from tipping over while it's in motion or standing still 4 Self-balancing that prevents the bike from tipping over while it's in motion or standing still 5 The ability for the motorcycle to self-park itself, even on steep hills or tight spaces The ability for the motorcycle to self-park itself, even on steep hills or tight spaces 1 The ability for the motorcycle to self-park itself, even on steep hills or tight spaces 2 The ability for the motorcycle to self-park itself, even on steep hills or tight spaces 3 The ability for the motorcycle to self-park itself, even on steep hills or tight spaces 4 The ability for the motorcycle to self-park itself, even on steep hills or tight spaces 5 Other (please specify) Question Title * 15. Compared to the features of an electric motorcycle priced at $20,000, which features below would impress you so you would be willing to pay $5,000 more to have it? Please check three boxes at most. City range is 200 miles (vs. 160 miles) Full charging time that is more than cut in half , 100% charged in 40 minutes (vs. 1.5 hours) Ubiquitous charging anywhere, including public charging stations for EVs (Any level 1, 2 or 3 chargers) Torque: 700 Nm (vs. 190 Nm) Top speed: 140 MPH (vs. 124 MPH) Advanced brake system: Brembo and ABS Electronic Stability Program (vs. non-ESP) Other (please specify) Question Title * 16. To have a satisfied test driving experience, how important are the below features for you? Please rate based on the level of importance. Note: #1 is the least important and #5 is the most important. 1 2 3 4 5 The motorcycle's performance The motorcycle's performance 1 The motorcycle's performance 2 The motorcycle's performance 3 The motorcycle's performance 4 The motorcycle's performance 5 Venue selection Venue selection 1 Venue selection 2 Venue selection 3 Venue selection 4 Venue selection 5 Technical presentation Technical presentation 1 Technical presentation 2 Technical presentation 3 Technical presentation 4 Technical presentation 5 Availability for immediate purchase Availability for immediate purchase 1 Availability for immediate purchase 2 Availability for immediate purchase 3 Availability for immediate purchase 4 Availability for immediate purchase 5 Knowledge of support staff Knowledge of support staff 1 Knowledge of support staff 2 Knowledge of support staff 3 Knowledge of support staff 4 Knowledge of support staff 5 Politeness of support staff Politeness of support staff 1 Politeness of support staff 2 Politeness of support staff 3 Politeness of support staff 4 Politeness of support staff 5 Other (please specify) Question Title * 17. Among the after-sale services below, how important are they when purchasing a higher-end new motorcycle? Select all that apply Key partner discount program on parts and accessories Free oil change program Regular servicing program for certain years Membership in social group with fellow owners Invitation to owner events, test drives, etc. Other (please specify) Question Title * 18. What functions are you most interested in having on a motorcycle mobile app? (Check all that apply) Ability to locate or find your motorcycle Riding track Anti-theft alert Route and trip planning Maintenance reminders Other (please specify) Question Title * 19. Compared to purchasing a gas-powered motorcycle, which of the intelligent features below would motivate you to choose an electric motorcycle? Please rate. Note: #1 is the least important and #5 is the most important. 1 2 3 4 5 Reverse gear Reverse gear 1 Reverse gear 2 Reverse gear 3 Reverse gear 4 Reverse gear 5 Wireless connectivity Wireless connectivity 1 Wireless connectivity 2 Wireless connectivity 3 Wireless connectivity 4 Wireless connectivity 5 Voice interactivity Voice interactivity 1 Voice interactivity 2 Voice interactivity 3 Voice interactivity 4 Voice interactivity 5 Motorcycle OTA (Over-The-Air technology) Motorcycle OTA (Over-The-Air technology) 1 Motorcycle OTA (Over-The-Air technology) 2 Motorcycle OTA (Over-The-Air technology) 3 Motorcycle OTA (Over-The-Air technology) 4 Motorcycle OTA (Over-The-Air technology) 5 Adjustable riding position Adjustable riding position 1 Adjustable riding position 2 Adjustable riding position 3 Adjustable riding position 4 Adjustable riding position 5 Collision avoidance Collision avoidance 1 Collision avoidance 2 Collision avoidance 3 Collision avoidance 4 Collision avoidance 5 Rider-aids functions Rider-aids functions 1 Rider-aids functions 2 Rider-aids functions 3 Rider-aids functions 4 Rider-aids functions 5 Other (please specify) Question Title * 20. What is the longest waiting period you would accept after placing a pre-order for a new electric motorcycle? 12 months 15 months More than 15 months if you believe the product is worth waiting for Question Title * 21. If you are interested in learning more about a new, high-end electric motorcycles or participating in future paid focus groups, please provide your email address Email address: First name (optional): Done
