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* 1. Do you feel you are a leader in terms of company growth rate and profits vs. your peers?

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* 2. Do you have a "rockstar" talented management team and you could leave the business at a sale without a discount?

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* 3. Do you have the ability to deep-dive sales, gross margins by product, services, industry etc. and are your financial metrics and data robust enough to withstand professional buyer scrutiny?

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* 4. Do you know the growth rate of your industry going forward - does your industry have tailwinds or headwinds? 

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* 5. Is your largest customer under 15% of sales and your top 3 customers under 35%?

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* 6. Is your CAC / LTV (or Gross Margin) leading or lagging your industry?

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* 7. In a crowded market of Baby Boomer sellers can you truly articulate why your company is differentiated?

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* 8. Do you know your business' value (Have you done a valuation?)

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* 9. Do you know what number you need to retire or pursue your next chapter AFTER taxes? (Have you met with your CPA & Wealth Manager?)

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* 10. Are you wanting to achieve a dream exit or outlier outcome in under 3 years?

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* 11. At what email address would you like to be contacted?

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