MASA, Ebiquity and WFA annual survey
MASA, Ebiquity and WFA are partnering on the annual Media Budget Survey, exploring 2026 media investment plans. We invite you to share insights on changes to your media budgets. Your input, combined with that of other members, will help build a clear national picture that will later contribute to a global overview.
Your submission will be treated as confidential. Survey responses will be shared in full with MASA and anonymised data (so no individual can be identified) will be shared with Ebiquity to conduct the analysis.
For any questions, please contact:
Brian Yuyi, MASA - brian@marketingsa.co.za
Ruben Schreurs, Ebiquity - ruben.schreurs@ebiquity.com
Tom Ashby, WFA - t.ashby@wfanet.org
Thank you for your participation.
All these questions are related to your local market exclusively, and not any secondary / hubbed markets.
Your submission will be treated as confidential. Survey responses will be shared in full with MASA and anonymised data (so no individual can be identified) will be shared with Ebiquity to conduct the analysis.
For any questions, please contact:
Brian Yuyi, MASA - brian@marketingsa.co.za
Ruben Schreurs, Ebiquity - ruben.schreurs@ebiquity.com
Tom Ashby, WFA - t.ashby@wfanet.org
Thank you for your participation.
All these questions are related to your local market exclusively, and not any secondary / hubbed markets.