About the Study

For many firms operating in the government space, marketing has traditionally taken a backseat to relationships, proposals, and past performance. But that’s changing.

As competition increases and procurement processes evolve, firms are being challenged to:
  • Build credibility earlier in the buying cycle
  • Increase visibility with agencies before opportunities are released
  • Differentiate in crowded, qualification-heavy markets
Hot Dog Marketing, a Central Texas-based marketing and strategic communications firm that works with professional service firms and public entities, is conducting a study on how government contractors in Texas build visibility, credibility, and relationships before RFPs are released. The study is completely anonymous. The names of the participants and the names of the companies will not be published.

The survey takes about 5 minutes, and participants will receive free access to the complete Texas Government Contractor Marketing Report, including benchmark insights on marketing and visibility across the industry if requested.
 
 12% of survey complete.

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