Market Research - Cash Bag

Survey Page 1 of 1

Introducing the Cash Bag: a strong, lockable, GPS-embedded backpack that ensures the wearer can always be found in case of emergencies. Key features include:

an embedded programmable device which can be activated from a remote location anywhere in the world to instantaneously pinpoint the Cash Bag’s location, speed and direction of travel.
no cellular or wi-fi service needed for tracking
combination locking mechanism (can be locked/unlocked remotely)
equipped with a solar charger that can easily power up the wearer’s cell phone, tablet or laptop.
made from cut-proof, bullet-resistant material

The Cash Bag can be utilized to protect and track valuable documents/laptops and by families and law enforcement agencies to locate missing persons.

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1. What is your first reaction to the product? (Required.)

Very positive

Somewhat positive

Neutral

Somewhat negative

Very negative

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2. How innovative is the product? (Required.)

Extremely innovative

Very innovative

Somewhat innovative

Not so innovative

Not at all innovative

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3. When you think about the product, do you think of it as something you need or don’t need? (Required.)

Definitely need

Probably need

Neutral

Probably don’t need

Definitely don’t need

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4. What do you like most about this new product? (Required.)

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5. What price would you expect to pay (in dollars) for the Cash Bag as described? (please enter just a number) (Required.)

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6. At what price would the Cash Bag seem too expensive to be a good value? (Required.)

Under $50

$50-$100

$100 - $250

$250 - $500

Over $500

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7. At what price would the Cash Bag seem so cheap as to be of questionable quality? (Required.)

Under $50

$50-$100

$100 - $250

$250 - $500

Over $500

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8. If the product were available today, at a price you considered reasonable, how likely would you be to buy the product? (Required.)

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

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9. What would be the main concern(s) stopping you from buying a Cash Bag? (Required.)

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10. Who would you most likely buy the product for? (Required.)

Yourself

Your spouse, significant other, or adult friend

An elderly parent or other adult with memory/orientation issues

Your child

N/A - not likely to buy this product

Other (please specify)

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11. What uses of the Cash Bag would you find most appealing? (Required.)

Daily/ general use to help protect and track valuable items/documents

Ability to find your child - e.g. en route to school, after school activities, or if missing

Ability to find a loved one with memory/orientation problems

Ability to find an employee travelling for work outside the office, e.g in dangerous areas or with valuable documents

Ability to find someone in the wilderness or on an open body of water

N/A - I don't find the product appealing

Other uses (please specify)

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12. What additional features or improvements would make the Cash Bag more appealing? (Required.)

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13. What existing product(s) do you consider an alternative to the Cash Bag, and what do you like about them? (Required.)

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14. What bag styles would appeal to you? (Required.)

Satchel / messenger bag (similar to the prototype shown)

Briefcase

Casual backpack

Kids backpack

Small duffel or ditty bag

Woman's purse

None - not interested in the general idea

Other style (please specify)

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15. If the product were available in a style you chose above, at a price you considered reasonable, how likely would you be to buy the product? (Required.)

Extremely likely

Very likely

Somewhat likely

Not so likely

Not at all likely

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16. The GPS tracking technology used by the Cash Bag can be used on its own for other purposes. Which of the following GPS tracking devices/designs would be appealing to you? (Required.)

Necklace / pendant

Watch

Wrist Band

Pet collar

Parcel or Suitcase tracking device

Vehicle or boat tracking device

None - I'm not interested in tracking devices

Other design (please specify)

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17. What price would you expect to pay (in dollars) for a more basic GPS tracking device such as mentioned above? (please enter just a number) (Required.)

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18. What is your age? (Required.)

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 to 74

75 or older

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19. What is your gender? (Required.)

Female

Male

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20. What is your approximate average household income? (Required.)

$0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000 and up

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* 1. What is your first reaction to the product? (Required.)

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* 2. How innovative is the product? (Required.)

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* 3. When you think about the product, do you think of it as something you need or don’t need? (Required.)

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* 4. What do you like most about this new product? (Required.)

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* 5. What price would you expect to pay (in dollars) for the Cash Bag as described? (please enter just a number) (Required.)

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* 6. At what price would the Cash Bag seem too expensive to be a good value? (Required.)

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* 7. At what price would the Cash Bag seem so cheap as to be of questionable quality? (Required.)

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* 8. If the product were available today, at a price you considered reasonable, how likely would you be to buy the product? (Required.)

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* 9. What would be the main concern(s) stopping you from buying a Cash Bag? (Required.)

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* 10. Who would you most likely buy the product for? (Required.)

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* 11. What uses of the Cash Bag would you find most appealing? (Required.)

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* 12. What additional features or improvements would make the Cash Bag more appealing? (Required.)

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* 13. What existing product(s) do you consider an alternative to the Cash Bag, and what do you like about them? (Required.)

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* 14. What bag styles would appeal to you? (Required.)

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* 15. If the product were available in a style you chose above, at a price you considered reasonable, how likely would you be to buy the product? (Required.)

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* 16. The GPS tracking technology used by the Cash Bag can be used on its own for other purposes. Which of the following GPS tracking devices/designs would be appealing to you? (Required.)

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* 17. What price would you expect to pay (in dollars) for a more basic GPS tracking device such as mentioned above? (please enter just a number) (Required.)

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* 18. What is your age? (Required.)

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* 19. What is your gender? (Required.)

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* 20. What is your approximate average household income? (Required.)

1. What is your first reaction to the product? (Required.)

2. How innovative is the product? (Required.)

3. When you think about the product, do you think of it as something you need or don’t need? (Required.)

4. What do you like most about this new product? (Required.)

5. What price would you expect to pay (in dollars) for the Cash Bag as described? (please enter just a number) (Required.)

6. At what price would the Cash Bag seem too expensive to be a good value? (Required.)

7. At what price would the Cash Bag seem so cheap as to be of questionable quality? (Required.)

8. If the product were available today, at a price you considered reasonable, how likely would you be to buy the product? (Required.)

9. What would be the main concern(s) stopping you from buying a Cash Bag? (Required.)

10. Who would you most likely buy the product for? (Required.)

11. What uses of the Cash Bag would you find most appealing? (Required.)

12. What additional features or improvements would make the Cash Bag more appealing? (Required.)

13. What existing product(s) do you consider an alternative to the Cash Bag, and what do you like about them? (Required.)

14. What bag styles would appeal to you? (Required.)

15. If the product were available in a style you chose above, at a price you considered reasonable, how likely would you be to buy the product? (Required.)

16. The GPS tracking technology used by the Cash Bag can be used on its own for other purposes. Which of the following GPS tracking devices/designs would be appealing to you? (Required.)

17. What price would you expect to pay (in dollars) for a more basic GPS tracking device such as mentioned above? (please enter just a number) (Required.)

18. What is your age? (Required.)

19. What is your gender? (Required.)

20. What is your approximate average household income? (Required.)