Tasting Room and DTC Sales Channels

As member of the winery community, we want to know how Coronavirus (Covid-19) is impacting your business, particularly in terms of customer engagement and sales.  We recognize that wineries are pivoting to online sales, virtual tastings, and Direct to Consumer channels. In order to assist you with best practices for these, NYWGF will be partnering with Sandra Hess, at DTC Wine Workshops, to provide a tailored webinar on May 20th for wineries only. Your answers below will help her build the content for your workshop.  We thank you in advance for taking the time to share your feedback with us.

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* General Information

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* What is your annual case production?

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* What was the average suggested RETAIL price, per 750ml bottle, of your wines in 2019.

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* How many years have you been selling wine commercially

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* Where is your tasting room(s) located?

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* Is your primary tasting room:

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* What is your reimbursement policy for tasting fees?
Please fill in with the following details:  Customer must spend $_____ to get it reimbursed; or customers must spend at least $----- to get reimbursed; or customers must join your wine club; or no reimbursement; or any other policy you may have.

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* How much do you charge for your standard and reserve tasting fees? (If a fee is not charged enter zero.)  Please list out both your standard fee and reserve fee if you have both.

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* Estimate the number of individual visitors to your tasting room(s) in 2019?

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* What percentage of visitors purchased wine in your primary tasting room in 2019? (Number of wine sales receipts divided by total individual visitors.)

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* What is the breakdown of your Direct to Consumer sales? (Total must equal 100%):
Tasting Room ________%
Wine Club __________%
Onsite Events-------%
Offsite Events-------%
Internet/Website------%
Other_______%

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* What percentage of overall wine sales are direct? Consider and list separate percentages for both Direct to Trade and Direct to Consumer.

*Direct to Consumer sales are defined as wine sold directly from the winery to the consumer, without the use of an intermediary distributor.
*Direct to Trade sales are defined as wine sold directly to a restaurant or retailer without the use of an intermediary distributor.

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* How many active club/allocated mailing list members did you:

Have at the beginning of 2019? ____________

Acquire in 2019? (New sign-ups only - not a net figure.) ______________

Lose during 2019? (Include members who put membership on hold.)_____________

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* Do you have a wine club and/or allocated mailing list?

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* What free shipping options do you offer your club members? (Choose all that apply.)

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* What percentage of your wine club members live close enough to visit the winery and return home the same-day?

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* How many months do wine club/allocated mailing list members stay in your most popular wine club release/mailing list program on average?

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* Please let us know if you have any additional comments or questions:

Thank you for your input. Please make sure to visit www.newyorkwines.org to review the Covid-19 resource page. 

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