By filling out this survey, you (1) assign all rights of your responses to Cision for its use and distribution; and (2) agree and consent to these responses being used and compiled for Cision’s State of the Media Report. If you provide your contact information, you understand and agree that Cision may contact you for additional discussions regarding your responses.

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* 1. Which best describes your primary work outlet?

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* 2. What was your organization's primary measure of success for content developed in 2018?

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* 3. Have readership numbers and revenue impact changed your beat/subject area of coverage in the last year?

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* 4. Do you agree that the availability of detailed audience metrics (views, engagement, etc.) has changed the way you evaluate stories?

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* 5. What do you believe was the biggest challenge for journalism in the last 12 months?

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* 6. Which is more important for your organization?

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* 7. Has the public lost or gained trust in the media over the last year?

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* 8. Do you currently see a deterioration of the freedom of the press in either your country of origin or in the country on which you report?

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* 9. Assuming a deterioration in the freedom of the press, what changes have you made as a result?
(Please choose all that apply.)

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* 10. Do you believe press freedom will improve, deteriorate, or stay the same in the next 3 years?

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* 11. Do you feel you've had to change your tone or language due to changing perceptions of the press?

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* 12. What new technology – and its application and potential benefits for journalism – will change the way you work the most?

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* 13. What kind of content do you want to receive from brands and PR professionals? Choose all that apply.

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* 14. How has your relationship with PR professionals changed over the last year?

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* 15. Which brand source do you consider the most trustworthy?

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* 16. Which medium is more trustworthy as a channel for non-brand sources?

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* 17. What is the No. 1 thing PR professionals can do to help you? Please select the most relevant option.

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* 18. PR pros understand your target audience and what you want.

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* 19. Overall, how satisfied are you with the PR professionals you work with in your area of expertise?

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* 20. How many pitches do you get a week (including emails, phone calls, social media messages, etc.)?

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* 21. What percentage of pitches received do you consider relevant?

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* 22. How can press releases be more effective? Please select the most relevant option.

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* 23. Which multimedia or data elements have you included in your articles over the past 6 months?
(Please choose all that apply.)

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* 24. Do you agree or disagree with the following statement?

If a brand has multiple announcements, I would rather receive customized and segmented press releases by product, service or theme, rather than one long release.

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* 25. Of these elements, which do you find most engaging in the content you consume? Please select the most relevant option.

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* 26. How many pieces do you file weekly?

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* 27. How far in advance do you plan for future stories? Please select the most relevant option.

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* 28. Contributing to the report is anonymous, but to win an Amazon gift card you must provide your contact information. Please provide your email address here for a chance to win.

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* 29. Would you be open to an interview for potential follow up? If so please provide your contact information:

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