1.Is your agency or business using AI?

We're experimenting and not sure how we'll use it.

We're using it a bit.

We've gone all in.

Other (please specify)

No, what is AI?

2.Have you cut back on human writers?

Yes, cut back or not hiring staff

Yes, cut back on freelance

No

3.What gen AI tools have you tried?

4.If you've tried a gen AI tool, how have you found it?

Great, it's the solution I've been looking for!

Okay, like an intern.

Meh, my intern could do better.

Other (please specify)

5.Could you see human writers being replaced with gen AI?

ASAP

Not in their current iteration.

Never, machines are not writers.

6.Do you see your business working differently with writers because of AI?

7.Should writers be worried about losing work to AI?

8.How should writers upskill, retrain or protect their work in the face of gen AI?

9.Best things you've found with gen AI?

10.Worst, annoying, difficult things about working with gen AI?

11.Any final thoughts on the impact of gen AI?