Flooring Choices: What Drives Your Specification? Survey

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* 1. What is your role (or role mix)?

Interior designer / interior architect

Architect

Design director / studio head

Specifier / finishes coordinator

Other (please specify)

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* 2. On average, for what kinds of projects do you work (tick all that apply)?

Residential (luxury)

Multi-family residential / apartments

Commercial offices

Hospitality / hotels / restaurants

Retail / stores / showrooms

Institutional / education / healthcare

Other (specify)

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* 3. In your projects, what percentage of floors are carpeted vs. hard flooring (tile, wood, stone, vinyl) (rough estimate)?

0–10%

11–25%

26–50%

51–75%

76–100%

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* 4. How often do you (or your team) actively look for new flooring / carpet product innovations?

Very frequently (multiple times a year)

Several times per year

Occasionally (once a year)

Rarely

Almost never

Section B: Specification Criteria & Priorities

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* 5. When you specify a carpet (or carpet tile) product, how important are each of the following (Likert scale: 1 = Not important, 5 = Extremely important)?

	1 = Not important	2	3	4	5 = Extremely important
Durability / wear resistance / lifespan	Durability / wear resistance / lifespan 1 = Not important	Durability / wear resistance / lifespan 2	Durability / wear resistance / lifespan 3	Durability / wear resistance / lifespan 4	Durability / wear resistance / lifespan 5 = Extremely important
Colour / pattern / aesthetics / design freedom	Colour / pattern / aesthetics / design freedom 1 = Not important	Colour / pattern / aesthetics / design freedom 2	Colour / pattern / aesthetics / design freedom 3	Colour / pattern / aesthetics / design freedom 4	Colour / pattern / aesthetics / design freedom 5 = Extremely important
Acoustic / noise reduction	Acoustic / noise reduction 1 = Not important	Acoustic / noise reduction 2	Acoustic / noise reduction 3	Acoustic / noise reduction 4	Acoustic / noise reduction 5 = Extremely important
Comfort / tactile feel	Comfort / tactile feel 1 = Not important	Comfort / tactile feel 2	Comfort / tactile feel 3	Comfort / tactile feel 4	Comfort / tactile feel 5 = Extremely important
Cost / budget / value for money	Cost / budget / value for money 1 = Not important	Cost / budget / value for money 2	Cost / budget / value for money 3	Cost / budget / value for money 4	Cost / budget / value for money 5 = Extremely important
Maintenance and repairability	Maintenance and repairability 1 = Not important	Maintenance and repairability 2	Maintenance and repairability 3	Maintenance and repairability 4	Maintenance and repairability 5 = Extremely important
Lead time / availability	Lead time / availability 1 = Not important	Lead time / availability 2	Lead time / availability 3	Lead time / availability 4	Lead time / availability 5 = Extremely important
Sustainability / environmental credentials	Sustainability / environmental credentials 1 = Not important	Sustainability / environmental credentials 2	Sustainability / environmental credentials 3	Sustainability / environmental credentials 4	Sustainability / environmental credentials 5 = Extremely important
Fire / safety compliance / certifications	Fire / safety compliance / certifications 1 = Not important	Fire / safety compliance / certifications 2	Fire / safety compliance / certifications 3	Fire / safety compliance / certifications 4	Fire / safety compliance / certifications 5 = Extremely important
Ability for customisation (e.g. totally custom colours, patterns and designs)	Ability for customisation (e.g. totally custom colours, patterns and designs) 1 = Not important	Ability for customisation (e.g. totally custom colours, patterns and designs) 2	Ability for customisation (e.g. totally custom colours, patterns and designs) 3	Ability for customisation (e.g. totally custom colours, patterns and designs) 4	Ability for customisation (e.g. totally custom colours, patterns and designs) 5 = Extremely important
Seamlessness when installed (minimal visual joins)	Seamlessness when installed (minimal visual joins) 1 = Not important	Seamlessness when installed (minimal visual joins) 2	Seamlessness when installed (minimal visual joins) 3	Seamlessness when installed (minimal visual joins) 4	Seamlessness when installed (minimal visual joins) 5 = Extremely important

Question Title

* 6. Beyond the technical performance, what non-technical factors weigh heavily in your decision? (select or rank top 3)

Developer / client preference or mandate

Brand reputation

Supplier relationship (trust, responsiveness)

Sample / mock-up experience

Inspirational aspects (beauty, wow factor)

Ease of specification (e.g. clear data, tools, support)

Risk / liability / warranty assurances

After-sales / spare parts / replacement availability

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* 7. To what extent do you expect flooring / carpet products you specify to have sustainability credentials (e.g. low VOCs (Volatile Organic Compounds), high recycled content, low carbon footprint, end-of-life recyclability, product longevity, etc)?

It is a “nice to have”

I often prefer them, but will compromise if needed

I expect them - it is now a baseline

It is a requirement in many of my projects

Unsure / depends on project

Section C: Experience & Perceptions of Printed / Custom Carpet Tile

Question Title

* 8. Have you ever considered or specified printed (i.e. digitally custom patterned) carpet or carpet tiles in a project?

Yes, multiple times

Yes, once or twice

Not really — but I’m aware of it

No, never

If yes, in what project type(s)? (free text or tick categories)

Question Title

* 9. What do you perceive as the advantages of printed / custom carpet tile? (tick all that apply)

Total design freedom / pattern control

Seamless visual effect

Branding / graphics integrated into flooring

Unique / bespoke signature look

Reduced need for multiple SKUs / product lines

Easier transitions or patterns

Reduced waste (cutting to shape)

Others (please elaborate)

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* 10. What do you perceive as the risks, drawbacks, or challenges of printed / custom carpet tile? (tick all that apply)

Higher cost

Lead times / production time

Durability / wear limitations

Fading, colour stability concerns

Sample / mock-ups uncertain

Matching colour across runs

Installation complexity

Repair / replacement constraints

Client acceptance / risk aversion

Lack of precedent / familiarity

Others (please elaborate)

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* 11. What would make you comfortable or confident in specifying printed carpet tile in the future?

Section D: Barriers, Aspirations & Supplier Expectations

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* 12. What are the main barriers or “deal-breakers” for you when selecting new or unfamiliar flooring / carpet solutions? (tick top 3)

Cost / budget constraints

Risk of failure / unknown durability

Warranty / liability concerns

Lack of supplier backup / support

Complexity of installation

Long lead times

Difficulty getting sample or mock-ups

Lack of proven use cases

Difficulty integrating with other flooring / transitions

Client or stakeholder resistance

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* 13. When working with suppliers or manufacturers of finishes / flooring, what attributes or behaviours impress or persuade you most? (rank importance)

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* 14. Suppose budget were less of a constraint: what’s the “dream” in carpet/flooring from your perspective? What would you ideally be able to do that currently you can’t?

Flooring Choices: What Drives Your Specification?

Introduction and Context.

Question Title

* 1. What is your role (or role mix)?

Question Title

* 2. On average, for what kinds of projects do you work (tick all that apply)?

Question Title

* 3. In your projects, what percentage of floors are carpeted vs. hard flooring (tile, wood, stone, vinyl) (rough estimate)?

Question Title

* 4. How often do you (or your team) actively look for new flooring / carpet product innovations?

Question Title

* 5. When you specify a carpet (or carpet tile) product, how important are each of the following (Likert scale: 1 = Not important, 5 = Extremely important)?

Question Title

* 6. Beyond the technical performance, what non-technical factors weigh heavily in your decision? (select or rank top 3)

Question Title

* 7. To what extent do you expect flooring / carpet products you specify to have sustainability credentials (e.g. low VOCs (Volatile Organic Compounds), high recycled content, low carbon footprint, end-of-life recyclability, product longevity, etc)?

Question Title

* 8. Have you ever considered or specified printed (i.e. digitally custom patterned) carpet or carpet tiles in a project?

Question Title

* 9. What do you perceive as the advantages of printed / custom carpet tile? (tick all that apply)

Question Title

* 10. What do you perceive as the risks, drawbacks, or challenges of printed / custom carpet tile? (tick all that apply)

Question Title

* 11. What would make you comfortable or confident in specifying printed carpet tile in the future?

Question Title

* 12. What are the main barriers or “deal-breakers” for you when selecting new or unfamiliar flooring / carpet solutions? (tick top 3)

Question Title

* 13. When working with suppliers or manufacturers of finishes / flooring, what attributes or behaviours impress or persuade you most? (rank importance)

Question Title

* 14. Suppose budget were less of a constraint: what’s the “dream” in carpet/flooring from your perspective? What would you ideally be able to do that currently you can’t?

Question Title

* 15. Any additional comments or thoughts about carpeting, flooring, or custom printed flooring you’d like to share?