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WNBA Market Analysis
1.
Which WNBA team do you support most closely?
New York Liberty
Las Vegas Aces
Indiana Fever
Other:
2.
How often do you engage with this team?
Attended a live game
Watch games on TV/stream
Follow them on social media
Buy merchandise
Rarely engage
Other:
3.
How do you usually learn about upcoming games, events, or team news?
Social Media
Team website or app
Word of mouth
Email/Newsletter
Other:
4.
Which player(s) do you follow or engage with most online, and why?
5.
How important is it that the team supports causes (e.g., women’s rights, racial justice, local community)?
Extremely important
Very important
Somewhat important
Not so important
Not at all important
6.
What motivates you to attend a game in person? (Select all that apply)
Watching your favorite players live
Social experience with friends/family
In-game entertainment (music, contest, halftime shows)
VIP or Premium Seating
Affordable pricing
Other (please specify)
7.
Rate your most recent WNBA in-arena experience (if applicable):
Excellent
Good
Average
Poor
I haven't attended yet
8.
Would you be interested in premium game packages (VIP seating, exclusive merch, behind-the-scenes access)?
Definitely
Maybe
Not Really
No
9.
What could your favorite WNBA team do to make your fan experience more memorable?
10.
If you could suggest one thing to improve the WNBA fan experience overall, what would it be?