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1.
Which aspects of communication have you measured in your current job (or most recent job if you’re new or between positions)?
Communication activities (number of articles or news releases written, number of meetings held, number of webcasts, etc.)
Communication environment (accuracy, timeliness, relevance, etc.)
Audience understanding of a topic/issue
Audience attitudes about a topic/issue
Access to a communication vehicle
Effectiveness of a communication vehicle
Managerial communication effectiveness
Communication's impact on changing a behavior
A financial return on investment
I have not measured any of these
Other (please specify)