OAK 30218 Online (Digital) Marketing Study

Hagen/Sinclair Research is looking for Business Owners/Decision-Makers, Marketing, E-Commerce and other in-house advertising Professional to participate in a PAID INTERVIEW about digital advertising and communications.

We are interested in hearing from companies that both currently have advertising online or plan to in the future. We want to recruit a wide variety of company sizes and revenue.

INCENTIVE: As a thank you for participating, those who complete the interview will be paid $250.

DATE/TIME: The interviews will take place during March 2018.

FORMAT: 60-minute video interviews.

If you are interested in participating, please provide the following information. If your answers pre-qualify you for the study, one of our recruiters will call you to complete the screening process.

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* 1. Demographics: We ask for your industry in order to send you appropriate studies that relate to your profession. We ask your address so we can send your incentive payment.

First Name:

Last Name:

Email Address:

Address:

City:

State:

ZIP:

Cell Phone:

Occupation:

Industry:

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* 2. What is your gender?

Male

Female

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* 3. What is your current employment status?

Employed, working 30 hours or more per week

Employed part-time, working less than 30 hours per week

Self-employed

Not employed but looking for work

Student

Retired

Staying at home to raise a family

Something else

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* 4. What is your industry?

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* 5. What types of technology does your company develop? Please select all that apply.

Apps

Other types of software

Product and hardware

Services

Other types of technology

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* 6. What is the name of your employer/company?

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* 7. How many people does your company employ? Your best guess is fine.

1 - 9

10 - 19

20 - 49

50 - 99

100 – 249

250 – 499

500 – 999

1000 +

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* 8. What is your company's web address?

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* 9. What is the approximate annual revenue for your company? Your best guess is fine.

Less than $100,000

$100,000 - $249,999

$250,000 - $499,999

$500,000 - $749,999

$750,000 - $999,999

$1,000,000 – $1,499,999

$1,500,000 - $1,999,999

$2,000,000 - $2,499,999

$2,500,000 - $2,999,999

$3,000,000 - $3,999,999

$4,000,000 - $4,999,999

$5,000,000 - $9,999,999

$10,000,000 - $24,999,999

$25,000,000 - $49,999,999

$50,000,000 - $74,999,999

$75,000,000 - $99,999,999

$100,000,000 or more

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* 10. Is your company considered to be a start-up? By ‘start-up’ we mean a newly established fast growing business developing and delivering an innovative product, service, process or platform.

Yes, it is a start-up

No, it is not a start-up

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* 11. What is your job title?

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* 12. Which of the following best describes your role in making decisions regarding spending on digital marketing and advertising at the company where you work?

I am not involved in making digital marketing and advertising decisions, but they affect my work

I help make the digital marketing and advertising decisions as a part of a group or committee

I make the digital marketing and advertising decisions with input from staff / management

I make the digital marketing and advertising decisions alone

None of the above

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* 13. Which of the following, if any, apply to you in terms of your role in digital marketing and advertising decisions at the company where you work? Please select all that apply.

Set marketing / advertising budgets

Create marketing strategy

Decide where we will advertise

Creative / copywriting – i.e., design the campaign

Execute digital advertising campaigns i.e., Managing and programming ads in digital channels i.e., Facebook, Google, Twitter etc.

Manage external advertising / marketing agencies

No responsibility for marketing or advertising

Other marketing / advertising responsibility
(please specify)

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* 14. How is digital marketing and advertising done in your firm?

We manage all digital marketing and advertising in house (i.e., we create and manage our own marketing and advertising)

We manage all digital marketing and advertising, via one or more outsourced agencies/suppliers (i.e., we employ someone else to manage and create our advertisement strategies and campaigns)

We do a mixture of in-house managed and outsourced digital marketing and advertising

We do not do any digital marketing and advertising currently

I do not know how digital marketing and advertising is managed

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* 15. Of the following paid digital advertising and marketing service providers (i.e., PPC and SEM), which ones, if any, does your company currently use? Please select all that apply.

Bing

Facebook

Google

Instagram

Snapchat

Twitter

Yahoo

None of the above

Other (please specify)

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* 16. Which, if any, of the following paid digital advertising and marketing service providers (i.e., PPC and SEM) has your company used in the past BUT NO LONGER USES? Please select all that apply.

Bing

Facebook

Google

Instagram

Snapchat

Twitter

Yahoo

None of the above

Other (please specify)

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* 17. What is the maximum amount your company would be willing to spend quarterly (i.e., successive 3-month period) on digital advertising? Your best estimate is fine.

Per quarter:

Thank you for taking the time to fill out our survey. A recruiter will call you to complete the screening process if your answers are a match to the study qualifications.

This is a legitimate paid market research study. To verify, go to our website: WWW.HAGENSINCLAIR.COM. If you want to receive personal invitations to future studies click the PARTICIPANT REGISTRATION LINK and sign up. We will contact you if a project arises that looks like a good fit for you. Thanks again!

Question Title

* 1. Demographics: We ask for your industry in order to send you appropriate studies that relate to your profession. We ask your address so we can send your incentive payment.

Question Title

* 2. What is your gender?

Question Title

* 3. What is your current employment status?

Question Title

* 4. What is your industry?

Question Title

* 5. What types of technology does your company develop? Please select all that apply.

Question Title

* 6. What is the name of your employer/company?

Question Title

* 7. How many people does your company employ? Your best guess is fine.

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* 8. What is your company's web address?

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* 9. What is the approximate annual revenue for your company? Your best guess is fine.

Question Title

* 10. Is your company considered to be a start-up? By ‘start-up’ we mean a newly established fast growing business developing and delivering an innovative product, service, process or platform.

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* 11. What is your job title? ﻿

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* 12. Which of the following best describes your role in making decisions regarding spending on digital marketing and advertising at the company where you work?

Question Title

* 13. Which of the following, if any, apply to you in terms of your role in digital marketing and advertising decisions at the company where you work? Please select all that apply.

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* 14. How is digital marketing and advertising done in your firm?

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* 15. Of the following paid digital advertising and marketing service providers (i.e., PPC and SEM), which ones, if any, does your company currently use? Please select all that apply.

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* 16. Which, if any, of the following paid digital advertising and marketing service providers (i.e., PPC and SEM) has your company used in the past BUT NO LONGER USES? Please select all that apply.

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* 17. What is the maximum amount your company would be willing to spend quarterly (i.e., successive 3-month period) on digital advertising? Your best estimate is fine.

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* 18. Please provide your LinkedIn address, business email or other form of online verification of your employment.

* 11. What is your job title?