6th ICCOMAC 2021 - ABSTRACT SUBMISSION

It is difficult for organizations to anticipate and keep in front of the changes they encounter. What worked during the recent Industry 4.0 may no longer be relevant in this evolving 21st century. What worked ten years ago may likely have evolved into something different. A sense of urgency, a fast pace, inconsistency, information overload, regenerating technology, and constant change characterize the dynamic changes as organizations move from operating in the industrial age to the information age.  As a result, new directions of research are emerging. These changes are forcing those of us in organizational communication to reexamine existing communicative practices relative to the changing dynamics of organizations. In addition,  organizations also face challenges in managing their codes of conduct to be relevant in today's demands.  Communication therefore becomes more essential in managing issues organizations face.