Liza Dunning - Developing Your Brand Voice - Expert Session Question Title * 1. What is a brand voice? (select all that apply) Expresses brands human qualities It's the tone that customers hear Tells why customers purchase Tells what a company (its people) are all about OK Question Title * 2. What is the difference between tone and voice? Tone is consistent and voice changes Voice is necessary tone is optional Tone is necessary voice is optional Voice is consistent and tone changes OK Question Title * 3. From the list below which statements are included in Liza’s 5 Ds? (Select all that apply) Don't change your message Develop your personality Differentiate from the crowd Develop different whys OK Question Title * 4. Your voice should be inspired by (a) _____. fake person real person other brands your favorite hobby OK Question Title * 5. The communicator is concerned with _____. what the brand gets out of it what the company gets out of it what the reader gets out of it* what the employee gets out of it OK Question Title * 6. True or false: Your brand can only be inspired by a person. True False OK Question Title * 7. True or False: Once you decide on a brand voice you should never change it. True False OK Question Title * 8. What does it mean to audit your brand? Discover changes and figure out how your brand should change Figure out how to sell your brand Hire a company to remake your brand Sell your brand OK Question Title * 9. What should be your strong foundation? Your brand Your what Your why Your company OK Question Title * 10. What online resource has tools that can help you develop your brand voice? Mailchimp Airbnb REI Soulcycle OK DONE