EXIT THIS SURVEY Exit this survey DESTINATION WEBSITE STUDY #4 (2016-2017) Thank you for your time. If you have questions concerning the survey, please contact DCG Research President Mark Dennett (Mark@dennettgroup.com). * 1. You came to this survey from which visitor website? BANDON - Bandon.com KLAMATH FALLS - MEET ME IN KLAMATH - MeetMeInKlamath.com GOLD BEACH - GoldBeach.org or Goldbeachoregon.gov ROSEBURG - LAND OF UMPQUA - LandofUmpqua.com or VisitRoseburg.com MEDFORD - TRAVEL MEDFORD - TravelMedford.com * 2. How did you discover the destination website you are visiting? (Select all that apply.) Saw website advertised/promoted Didn’t know about destination, used a search engine Knew about destination, used a search engine Website was recommended Came from a social media site (Facebook, Twitter, Instagram, Pinterest, etc.) Other, please specify * 3. What are your primary reasons for visiting this destination website? (Select all that apply.) Planning a trip to the area within the next 30 days Planning a trip to the area within the next 3 months Planning a trip to the area within the next 12 months Researching a trip to the area, no immediate plans to visit Just daydreaming, exploring travel ideas online Other, please specify * 4. Is the website you are using influential in making you want to visit? Very influential Somewhat influential Neutral Not very influential Not at all influential * 5. What would make this website more useful in planning a trip to the area? Please be specific. * 6. When visiting a destination website, how influential are the following features to you? VERYINFLUENTIAL SOMEWHATINFLUENTIAL NEUTRAL SOMEWHAT NOTINFLUENTIAL NOT INFLUENTIAL AT ALL Professional videos Professional videos VERYINFLUENTIAL Professional videos SOMEWHATINFLUENTIAL Professional videos NEUTRAL Professional videos SOMEWHAT NOTINFLUENTIAL Professional videos NOT INFLUENTIAL AT ALL Professional photos of the destination Professional photos of the destination VERYINFLUENTIAL Professional photos of the destination SOMEWHATINFLUENTIAL Professional photos of the destination NEUTRAL Professional photos of the destination SOMEWHAT NOTINFLUENTIAL Professional photos of the destination NOT INFLUENTIAL AT ALL Professional ratings and reviews Professional ratings and reviews VERYINFLUENTIAL Professional ratings and reviews SOMEWHATINFLUENTIAL Professional ratings and reviews NEUTRAL Professional ratings and reviews SOMEWHAT NOTINFLUENTIAL Professional ratings and reviews NOT INFLUENTIAL AT ALL Company information and promotional offers on social media websites Company information and promotional offers on social media websites VERYINFLUENTIAL Company information and promotional offers on social media websites SOMEWHATINFLUENTIAL Company information and promotional offers on social media websites NEUTRAL Company information and promotional offers on social media websites SOMEWHAT NOTINFLUENTIAL Company information and promotional offers on social media websites NOT INFLUENTIAL AT ALL Consumer ratings and reviews Consumer ratings and reviews VERYINFLUENTIAL Consumer ratings and reviews SOMEWHATINFLUENTIAL Consumer ratings and reviews NEUTRAL Consumer ratings and reviews SOMEWHAT NOTINFLUENTIAL Consumer ratings and reviews NOT INFLUENTIAL AT ALL Interactive maps Interactive maps VERYINFLUENTIAL Interactive maps SOMEWHATINFLUENTIAL Interactive maps NEUTRAL Interactive maps SOMEWHAT NOTINFLUENTIAL Interactive maps NOT INFLUENTIAL AT ALL Consumer submitted videos Consumer submitted videos VERYINFLUENTIAL Consumer submitted videos SOMEWHATINFLUENTIAL Consumer submitted videos NEUTRAL Consumer submitted videos SOMEWHAT NOTINFLUENTIAL Consumer submitted videos NOT INFLUENTIAL AT ALL Consumer submitted photos Consumer submitted photos VERYINFLUENTIAL Consumer submitted photos SOMEWHATINFLUENTIAL Consumer submitted photos NEUTRAL Consumer submitted photos SOMEWHAT NOTINFLUENTIAL Consumer submitted photos NOT INFLUENTIAL AT ALL Social media comments and posts Social media comments and posts VERYINFLUENTIAL Social media comments and posts SOMEWHATINFLUENTIAL Social media comments and posts NEUTRAL Social media comments and posts SOMEWHAT NOTINFLUENTIAL Social media comments and posts NOT INFLUENTIAL AT ALL Are there any other features, not mentioned above, that you would find very influential (please specify)? * 7. Thinking of your last leisure trip, what source(s) of information did you use to select the destination you visited? (Select all that apply.) Websites viewed via computer (laptop, desktop) Websites viewed via mobile device (tablet, smartphone) Recommendations from friends and relatives Online advertising/email promotions Printed publications, articles or brochures Printed travel guidebooks (Travel Oregon, AAA, Frommer’s, etc.) Print advertising (magazines, newspapers, etc.) Programs or ads on TV or radio Other, please specify * 8. What category of website(s) do you typically visit when comparing and choosing a leisure destination? (Select all that apply.) Destination website, like the site you are visiting now Online travel agency site, like Priceline, Expedia General search engines, like Yahoo, Google Travel provider websites, like United.com, Hyatt.com Traveler-review sites, like TripAdvisor Travel search engines, like Kayak or Fly.com Deal newsletters/websites, like Travelzoo Travel guide websites, like Lonely Planet, Frommer’s Online social network websites, like Facebook, Twitter Magazine/TV/ newspaper websites, like Sunset.com, SFGate Membership based websites, like Jetsetter, Angie’s List No specific website Others Other (please specify) * 9. What specific activities are you looking forward to if you visit this destination? Please mention as many as you can. * 10. Have you visited this Oregon destination in the past? Yes No Not Sure If you have visited, your last visit was in what year (2015, 2014, 2013 etc.)? * 11. In planning your vacation budget, what do you expect your per day expenditures will be while traveling (i.e. all expenses, lodging, meals, sightseeing, fuel, shopping, etc.)? Please enter specific amount - NO DOLLAR SIGNS, ROUND TO NEAREST DOLLAR, ONE NUMBER ONLY (Example: $150.40, enter as 150, $200.75, enter as 201). IF YOU ARE PLANNING ON VISITING HERE, PLEASE ANSWER THE FOLLOWING 4 QUESTIONS (12,13,14,15): * 12. What mode(s) of transportation will you be using? (Select all that apply.) Personal car/truck Rental car Camper or RV (personal or rented) Motorcycle Commercial air flight Train Organized Tour Group (traveling by van, coach, etc.) Other (please specify) * 13. Where are you planning on staying during your visit? (Select all that apply.) Motel Hotel Campground/RV Park Friends/Relatives Resort Hotel Bed & Breakfast Online Home Sharing (AirB&B, VRBO, Home Away, etc.) Vacation Home or Condo Rental Country Inn/Lodge My own Condo/Apartment/Second Home * 14. How many nights are you thinking of spending here? None - just traveling through 1 Night 2 Nights 3 Nights 4 Nights 5 Nights 6 Nights 7 Nights 8-14 nights 15-30 nights Longer than 30 days on a visit Not Applicable - Plan to relocate or move here * 15. Counting yourself, how many people will be traveling? 1 Person (Yourself) 2 People 3 People 4 People 5 People 6 People 7 People 8 People More than 8 people FINALLY, PLEASE TELL US ABOUT YOURSELF. * 16. What is the zip code of your home? * 17. What is your level of education? Some high school High school graduate Some college Junior College graduate Four Year College graduate Professional or Doctorate degree * 18. In what year where you born? I was born after 1999 I was born between 1999 and 1982 I was born between 1983 and 1966 I was born between 1965 and 1945 I was born in 1944 or before * 19. Your gender? Female Male * 20. Your marital status? Married Domestic partnership Divorced/widowed/separated Never married * 21. What is your approximate pre-tax annual household income from all sources? Under $25,000 $25,000 – 49,999 $50,000 – 74,999 $75,000 – 99,999 $100,000 – 149,999 $150,000 or more * 22. WIN $500 FOR YOUR TIME! Please enter your name, phone and email address for our drawing. This information will not be shared or used other than to notify you if you have won our prize. Drawing will be in November 2016 and June, 2017. Name Phone State/Province: Email Address Thank you, please return to your visitor website.