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DEMA Show 2025 Attendee Survey

Please take a few minutes to complete the survey below. As a thank you for your participation, all who complete the survey by December 31, 2025 will be entered into a drawing for a $100 Visa Gift Card.
1.What is your PRIMARY business classification? (Please select ONE only.)
2.What is your primary job function? (Please select ONE only)
3.What is your role in purchase decisions? (Please check ONE only.)
4.What is your age range?
5.What is your gender?
6.Did you attend DEMA Show 2024 in Las Vegas?
7.Please select the appropriate DEMA Show 2025 order/purchase statement describing your 2025 DEMA Show actions (in comparison to DEMA Show 2024) for each of the business products or services obtained by your company.
DEMA Show 2025 vs. DEMA Show 2024
Analog Gauges
Bags
Booties/Gloves/Hoods
Computers-All
Drysuits
Fins-All
Knives/Cutting Devices
Octopus or Alternate Air Sources (Note: includes breathable inflators not attached to BCs)
Regulators (Note: includes 1st and 2nd Stage Sets)
Snorkels
Snorkeling Sets (Note: Includes at least a mask and snorkel)
Training/Certification materials (books, electronic materials, certifications, etc)
Travel – scheduled land-based resort trips for myself/customers
Travel – scheduled liveaboard trips for myself/customers
Wetsuits
Photographic Equipment
Lights and Accessories
8.Please rate the following reasons you/your company decided to attend DEMA Show 2025 on a scale from 1 to 5, where 1=Not Important and 5=Very Important.
1-Not Important
2
3
4
5-Very Important
My manufacturer is attending
To buy (order at Show) dive equipment for resale
To buy (order at Show) dive travel packages for resale
To buy (order at Show) products and services for operating your business
To make purchasing decisions (order later)
To see demonstrations and evaluate new products/services in person
To identify new vendors
To meet with current or new suppliers
To identify or learn about selling specific dive destinations
To conduct pre-arranged meetings with specific exhibitors
To attend DEMA Sponsored Education Sessions
To attend Exhibitor Sponsored Seminars
To attend repair or maintenance seminars conducted by equipment manufacturers
To attend seminars conducted by training/certification agencies
To attend seminars conducted by travel providers
To attend seminars that enhance my business skills
To attend seminars that enhance my technical diving skills
To attend seminars that enhance my underwater photography/videography skills
To examine future business opportunities
To network with other members of the diving industry
9.How many staff members did you bring to DEMA Show this year (including yourself)?
10.Was this more or less than last year's DEMA Show?
11.How many NEW staff (less than five years in the industry) did you bring to DEMA Show this year?
12.Please indicate ALL Show features you used/participated in/visited while attending DEMA Show. (Select all that apply.)
13.What was your PRIMARY objective when visiting DEMA Show EXHIBITOR BOOTHS? Each item should be rated on a scale from 1 to 5, where 1=Not At All Important and 5=Very Important.
1-Not At All Important
2
3
4
5-Very Important
Evaluate products and services to buy later
Buy/Order products and services onsite
Compare products from different companies
See new products and latest innovations in the industry
Learn about travel locations and packages
Networking and establishing relationships
Attend pre-planned meetings with vendors
Seek out new industry contacts and products
14.On which days did you attend DEMA Show 2025? (Select all that apply.)
15.Was DEMA Show 2025 your first DEMA Show?
16.Please rate DEMA Show for each of the following items on a scale from 1 to 5 where 1=Not Valuable and 5=Excellent Value.
1-Not Valuable
2
3
4
5-Excellent Value
Don't know, did not use/attend/etc.
Number of exhibiting companies
Relevance of exhibiting companies to MY business
Value of exhibits
Value of first-timer orientation
Value of networking opportunities
Opportunities to engage with other diving professionals
Value of DEMA-Sponsored Education Sessions to my professional growth
Value of Exhibitor-Sponsored seminars
Value of New Product Showcase
Value of Image Resource Center/Technical Diving Resource Center
Value of Member Lounges
Value of Author’s Corner
Value of DEMA Show website (demashow.com)
Value of DEMA Show mobile app
Value of overall event
Value of Special Sessions
17.What were the main influences on your decision to attend DEMA Show 2025? Rate each item on a scale from 1 to 5 where 1=No Influence and 5=Major Influence.
1-No Influence
2
3
4
5-Major Influence
Presence of exhibiting equipment manufacturers
Presence of travel-related exhibitors
Presence of business operation-related exhibitors
DEMA-Sponsored Education content
Exhibitor-Sponsored Seminar content
Pre-Show programs sponsored by training organizations
Desire to see new products/technology
Engagement and networking with other diving professionals
Opportunity to meet industry partners
Being able to meet with multiple vendors and attend seminars at one event
DEMA Show city location
Tax deductible business travel
Ability to see and evaluate new and existing products
Presence of exhibiting training agencies
18.Please rate the importance of attending DEMA Show to your overall business strategy. Rate on a scale from 1 to 5 where 1=Not Important and 5=Very Important.
1-Not Important
2
3
4
5-Very Important
19.Did your company attend DEMA Show 2025 with the intention of purchasing or ordering products from exhibitors?
20.Did your company purchase or order products or services onsite from exhibitors at DEMA Show 2025?
21.Does your company plan to make purchases in the 12 months following DEMA Show 2025 as a direct result of attending this Show?
22.Which category comes closest to your organization's TOTAL purchases for dive equipment inventory, training, travel and business services for all of 2025 (select one)?
23.What percentage of your company's overall inventory purchasing budget was spent onsite at DEMA Show or as a direct result of attending the Show?
24.What percentage of your company's overall dive travel purchasing budget was booked onsite at DEMA Show 2025 or as a direct result of attending the Show?
25.
On a scale of 0 to 10,
How likely is it that you would recommend DEMA Show to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likelyExtremely likely
26.What is your primary reason for recommending/not recommending?
27.How far in advance of DEMA Show did you MAKE THE DECISION to attend?
28.How far in advance of DEMA Show do you typically PURCHASE your DEMA Show registration?
29.How far in advance of DEMA Show do you typically make your reservation in the Official DEMA Show Hotel Block?
30.How many room nights did you reserve in the Official DEMA Show Hotel Block?
31.Do you plan to attend DEMA Show 2026, November 3-6 at the Ernest N. Morial Convention Center in New Orleans, LA?
32.Please rate on a scale from from 1 to 5 your experience with the following during your stay in any of the Official DEMA Show Hotel Block hotels. 1=Poor, 5=Excellent, and N/A=Does not apply. 
1-Poor
2
3
4
5-Excellent
N/A
Proximity to the convention center
Accessibility to other attendees
Reservation process
Check-in process
Check-out process
Amenities
Proximity to local attractions
DEMA Attendee perks
33.Did you find it valuable to stay in a hotel with other DEMA Show Exhibitors and Attendees?
34.Did you do any unplanned diving business while staying in any of the DEMA Block Hotels?
35.
On a scale of 0 to 10,
How likely is it that you would recommend staying in the Official DEMA Show Hotel Block to a friend or colleague?
0 for Not at all likely, 10 for Extremely likely
Not at all likelyExtremely likely
36.Each year we collect testimonials from DEMA Show attendees. If you had a positive experience staying in the Official DEMA Show Hotel Block, and would like to submit a quote for future marketing materials, please enter it below AND be sure to provide your contact information at the end of this survey. A show management representative will contact you as needed.
37.How likely are you to stay in the DEMA Show Official Hotel Block for DEMA Show 2026 in New Orleans, LA? Rate on a scale from 1 to 5 where 1=Not Likely, 5=Very Likely, and N/A= Not attending or unsure.
1-Not Likely
2
3
4
5-Very Likely
N/A
38.Were you aware of the Attendee Registration Sweepstakes program conducted leading up to DEMA Show 2025?
39.Did the registration incentive program influence you to register earlier than you would have normally? Rate on a scale from 1 to 5 where 1=No Influence and 5=Major Influence.
1-No Influence
2
3
4
5-Major Influence
40.What is your preferred method(s) of receiving information about DEMA Show that also influences your decision to attend? (Check all that apply.)
41.In what social networking platforms do you actively participate (check all that apply)?
42.What other trade or consumer shows do you attend?
43.Please list topics, trends, products, services, companies, or organizations about which you would like to learn more or would like to see presented at DEMA Show 2026.
44.Please list any new speaker(s) you would like to see at DEMA Show or any past speaker(s) you would like to see again at DEMA Show.
45.If you could change or improve ONE aspect of DEMA Show, what would it be?
46.Each year we collect testimonials from DEMA Show attendees. If you had a successful Show and would like to submit a quote for future marketing materials, please enter it below AND be sure to provide your contact information at the end of this survey. A show management representative will contact you as needed
47.Contact Information
*Entering contact information is required if you wish to be entered into the prize drawing
Current Progress,
0 of 47 answered