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Viewability Landscape 2020 in MENA

Viewability Landscape 2020 in MENA

Thank you for participating in the latest MENA Mobile Marketing Association’s research on the landscape of video advertising measurement. In this survey, you will be asked about your insights, experience,  expectations about MOAT metrics comparison between 2018-2019, understanding of the market on viewability, and improvements.  Also, this questionnaire aims to analyze the aggregated sentiment to the third party measurement. Your time and information is valuable and for setting the current state of video advertising in the region.

Appreciate your support, and wish you a healthy and safe summer.
1.What organization do you currently work in?
2.What country do you work in?
3.What is your age?
4.What is your gender?
5.According to your experience, by what % did MOAT’s Video Effectiveness Score improved in 2019?
6.MOAT’s In-View Measurable rate improved by 4.65% in 2019. How important is this metric to you?
7.According to your experience, by what % did MOAT’s video Played In-View rate improved in 2019?
8.What digital formats do you think are most important for viewability?
9.Rank the importance of viewability of an ad when you are managing a campaign?
Extremely Important
Important
Slightly Important
Not Important
Not Important At All
Viewability of a Campaign
10.Do you think IVT (Invalid Traffic) Rate decreased or increased in2019 ?
11.According to your answer on Question 10, what percent do you think the IVT Rate has decreased or increased?
12.Do you think there are enough measurability partners for in-app content in the region?
13.Which measurability partners for in-app content do you prefer/use?
14.Which of the below third-party measurement tools would you prefer for tracking the viewability of your campaigns?
15.IAB/MRC standard for video viewability is 50% pixels on screen for 2 seconds. 3 Sec Fully On Screen percentage has increased 8,84% in 2019 compared to 2018. How important is this metric and change for you?
16.How important for the industry as we achieve 90% viewability scores as a norm?
17.Please indicate which categories or topics you would be interested in MMA providing insights on?
18.Audibility is how long someone listens to an audio ad and it has become a hot topic in 2020 across MENA. How important is audibility as a metric in your campaigns?
19.Which of the below concepts are crucial for you in the media
planning of an advertiser?
Extremely Important
Important
Slightly Important
Not Important
Not Important At All
Viewability
Ad Fraud
Brand Safety
20.Which of the below metrics are important for your media plan?
Extremely Important
Important
Slightly Important
Not Important
Not Important At All
Valid & Viewable Rate
In View Measurable Rate
2 Secs Video In View Rate
3 Secs Fully On Screen Rate
Video Played In-View Rate
Audible & Visible on Complete Rate
Current Progress,
0 of 20 answered