2018 Newspaper Industry Survey

Thank you for taking a few minutes to assist with our research. The results will be shared in association and other industry-related publications and journals and at industry-related conferences in the near future. All answers are strictly anonymous.
 
Kevin Slimp
Director, Newspaper Institute

Which area best describes the geographical location of your primary publication(s)?

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* 1. Which area best describes the geographical location of your primary publication(s)?

Please describe your primary publication(s)

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* 2. Please describe your primary publication(s)

Select the option that best describes your primary publication

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* 3. Select the option that best describes your primary publication

How many copies are printed of your primary publication each issue?

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* 4. How many copies are printed of your primary publication each issue?

From the following options, how would you describe the overall health of your primary publication(s)?

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* 5. From the following options, how would you describe the overall health of your primary publication(s)?

Compared to one year ago, how is the overall health of your primary publication(s)?

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* 6. Compared to one year ago, how is the overall health of your primary publication(s)?

Compared to three years ago, how is the overall health of your primary publication(s)?

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* 7. Compared to three years ago, how is the overall health of your primary publication(s)?

If you answered "Worse than three years ago" to question 7, what are the primary reasons the health of your newspaper is worse than three years ago? You may select more than one answer.

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* 8. If you answered "Worse than three years ago" to question 7, what are the primary reasons the health of your newspaper is worse than three years ago? You may select more than one answer.

The primary revenue source for my main publication(s) is:

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* 9. The primary revenue source for my main publication(s) is:

How do you feel about the following statement: "Our business would do just as well or better without a print version."

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* 10. How do you feel about the following statement: "Our business would do just as well or better without a print version."

How do you feel about the following statement: "Our business would do just as well or better without a digital version."

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* 11. How do you feel about the following statement: "Our business would do just as well or better without a digital version."

How does your news staff size compare with your staff three years ago?

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* 12. How does your news staff size compare with your staff three years ago?

How does your sales staff size compare with your sales staff three years ago?

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* 13. How does your sales staff size compare with your sales staff three years ago?

How does the page count (number of pages) of your primary publication compare to three years ago?

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* 14. How does the page count (number of pages) of your primary publication compare to three years ago?

Tell us a little more about your newspaper. Which comes best to describing the ownership of your newspaper?

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* 15. Tell us a little more about your newspaper. Which comes best to describing the ownership of your newspaper?

How has your newspaper ownership changed over the past three years?

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* 16. How has your newspaper ownership changed over the past three years?

In your opinion, how long do you think you will continue to produce a printed newspaper?

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* 17. In your opinion, how long do you think you will continue to produce a printed newspaper?

In your opinion, how long will the print version of your newspaper be the primary product?

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* 18. In your opinion, how long will the print version of your newspaper be the primary product?

What is your job title? (select up to two that best represent your job title)

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* 19. What is your job title? (select up to two that best represent your job title)

From the following list (or add your own in the "other" box), which of the following is most important to growing circulation?

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* 20. From the following list (or add your own in the "other" box), which of the following is most important to growing circulation?

There may be many statements below  that represent your feelings. Please select one that you feel most needs to be shared. 

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* 21. There may be many statements below  that represent your feelings. Please select one that you feel most needs to be shared. 

Which statement comes closest to representing how would you rate the success of your newspaper's digital efforts? (This question relates to your online news site(s), not social media)?

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* 22. Which statement comes closest to representing how would you rate the success of your newspaper's digital efforts? (This question relates to your online news site(s), not social media)?

Which statement comes closest to representing how would you rate the success of your newspaper's social media (Facebook, Twitter, etc) efforts? (This question relates to social media, not your online news site.

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* 23. Which statement comes closest to representing how would you rate the success of your newspaper's social media (Facebook, Twitter, etc) efforts? (This question relates to social media, not your online news site.

Concerning "centralized" production (utilizing a centralized staff to produce ads and pages of a newspaper), how would you describe the effect of centralized production on your newspaper?

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* 24. Concerning "centralized" production (utilizing a centralized staff to produce ads and pages of a newspaper), how would you describe the effect of centralized production on your newspaper?

If you were to give your best advice to your fellow newspaper managers, what advice would you give?

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* 25. If you were to give your best advice to your fellow newspaper managers, what advice would you give?

In your opinion, what is the most destructive thing our industry has done over the past ten years?

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* 26. In your opinion, what is the most destructive thing our industry has done over the past ten years?

Optional: Please share any thoughts you think might be of interest to others in the newspaper industry.

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* 27. Optional: Please share any thoughts you think might be of interest to others in the newspaper industry.

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