NZ Meat Consumer Survey NZ Home Consumer Meat Survey Question Title * 1. What is your age? (Required.) 18-24 25- 34 35-44 45-54 55-64 Older OK Question Title * 2. What is your Ethnicity? OK Question Title * 3. What is your Gender? (Required.) Male Female OK Question Title * 4. Which Region of NZ do you live in usually? OK Question Title * 5. What is your usual annual Household Income? (Required.) Under $50,000 per annum $50,000 - $100,000 $100,000 - $200,000 Over $200,000 OK Question Title * 6. What is your Household size? (living permanently at home) (Required.) One person Two People 2-4 People More than 4 OK Question Title * 7. Please describe your usual dietary style. (Required.) Carnivore – Meat rules your diet Vegetarian - you might eat some fish or eggs & dairy but mostly or all Vegetables Vegan – you exclude all animal products from your diet Omnivore – you mix meat and vegetables at most meals Flexitarian (you have weeks or months in one or other mode) Other (please specify) OK Question Title * 8. How often do you eat Meat protein? Twice Daily Once Daily 1-2 times a week 3-4 times a week More than 4 times a week Never, (You are not a meat eater) OK Question Title * 9. How often would you shop for meat protein? Monthly Fortnightly Weekly Daily OK Question Title * 10. Where would you normally get your meat protein? Mainstream Supermarket Specialty Butchery Chain store butchery (Aussie Butcher, Mad Butcher etc) Gourmet Grocery store Farmers Market Direct from the farmer Online Meat Specialist Hunting / Fishing All of the above Other (please specify) OK Question Title * 11. What type of protein will you typically eat most often? Fish Chicken Pork Veal Venison Beef Lamb Mutton Other (please specify) OK Question Title * 12. What type of protein will you typically eat least often? Fish Chicken Pork Veal Venison Beef Lamb Mutton Other (please specify) OK Question Title * 13. Is there anything in the list above that you NEVER eat? Please tell us what and briefly, why? Fish Chicken Pork Veal Venison Beef Lamb Mutton Other (please specify) OK Question Title * 14. Is there anything in the list above that you NEVER come across to purchase. Fish Chicken Pork Veal Venison Beef Lamb Mutton Other (please specify) OK Question Title * 15. Is your choice of meat supply based most often on: (can tick more than one) Price Product quality Varied selection Service level at outlet Product advice supplied Convenience Sustainability OK Question Title * 16. Compared to how you were raised, how do you estimate your meat consumption to track now? You eat More than your parents served you You eat Less than your parents served you You eat about the same OK Question Title * 17. Would you say that you eat more or less meat protein than your grandparents did? More Less About the same OK Question Title * 18. In the near future are you considering any of the following changes to your current diet? Cutting meat consumption down and eating less Cutting meat out altogether Increasing your meat intake None of these – status quo OK Question Title * 19. Which option is the most important to you when choosing meat? Taste Tenderness Price Overall quality (you are happy to pay a little more & eat a little less) Animal Welfare Health tick – it has to be good for you. It is sustainable and therefore, environmentally friendly Other (please specify) OK Question Title * 20. Which characteristics of red meats do you consider are healthier? Those Lowest in fat – the leaner the better Those higher in Iron Marbled meats All the same OK Question Title * 21. Which meat proteins are healthier (rank 1-6 – 1 = most healthy) 1 2 3 4 5 6 7 8 Pork 1 2 3 4 5 6 7 8 Chicken 1 2 3 4 5 6 7 8 Beef 1 2 3 4 5 6 7 8 Lamb 1 2 3 4 5 6 7 8 Mutton 1 2 3 4 5 6 7 8 Veal 1 2 3 4 5 6 7 8 Fish 1 2 3 4 5 6 7 8 Venison OK Question Title * 22. How much meat protein will you personally, typically eat in one meal? < 100gm 100 – 150gm 150 - 200gm > 200gm I don't monitor my meat portions OK Question Title * 23. How environmentally aware are you? I’m not concerned with environmental issues I recycle & care about reducing use of plastic bags I’m an Environmental Warrior! I’m not concerned with environmental issues I recycle & care about reducing use of plastic bags I’m an Environmental Warrior! OK Question Title * 24. How important is the country of origin to you when shopping for meat protein? I'm not influenced at all I am sometimes influenced by Country of Origin I am highly influenced by Country of Origin I'm not influenced at all I am sometimes influenced by Country of Origin I am highly influenced by Country of Origin OK Question Title * 25. How important is high animal welfare to you in the meat protein choices you make? It's not an issue I am sometimes influenced by animal welfare issues It's a deal breaker - High Animal welfare is a priority It's not an issue I am sometimes influenced by animal welfare issues It's a deal breaker - High Animal welfare is a priority OK Question Title * 26. Is your meat consumption less discerning or more discerning than 5 years ago? No change, I have always been fussy I am not fussy if the price is right I am fussier now about quality I care more now about where our meat comes from OK Question Title * 27. How influential are Animal Rights Activists in NZ: Not very influential – they are not front of mind They put you off buying/serving meat sometimes They make you think about your meat purchases and the origins of food They are too aggressive – you are sick of them and they make you buy more meat. OK Question Title * 28. Is your strategy on meat consumption driven mainly by: (Tick One) Health concerns Price Animal Welfare issues Environmental awareness – you believe your choice is better for the planet You want to eat less but spend more for better quality Your Peer Group (friends and family) are doing the same OK Question Title * 29. How is your meat consumption compared to 5 years ago? Increasing Decreasing It hasn’t changed much at all OK Question Title * 30. Are you at all familiar with any of the following? Bobby Veal White Veal Milk Fed Veal Rose Veal Not familiar with any of them OK Question Title * 31. Where have you eaten Veal? At home In a restaurant Overseas I've never eaten Veal OK Question Title * 32. Did your parents or Grandparents serve Veal to you as a child? Yes No I can’t remember Other (please specify) OK Question Title * 33. How old would you say, is a Veal calf at harvest? Only a few days Up to three months old Older than 6 months like a fat lamb A year old I don’t really know OK Question Title * 34. How do you think Veal Calves are raised? In crates confined and restrained In covered pens with other calves of a similar age Out in the paddock with the Mother I don’t really know Other (please specify) OK Question Title * 35. Where do you think most Veal calves come from? Mainly Dairy farms so that we can drink milk Any farm where they raise cattle Specialist Veal calf raisers using artificial feeders who get their calves from Dairy herds I don’t really know Other (please specify) OK Question Title * 36. Do any of your friends, family or peers eat Veal at home or eat it when dining out? Yes, usually at home Yes, usually at a restaurant Yes , but only when Overseas No, not that I've noticed Other (please specify) OK Question Title * 37. Which Veal is available for you to buy in NZ? Bobby Veal White Veal Milk Fed Veal Rose Veal None, I never see it available for sale Other (please specify) OK Question Title * 38. Have you ever bought Veal in NZ? Yes, but it was years ago Yes, in the last few years Yes but never again Yes in a restaurant No I won’t buy Veal I would buy it but I can’t find it in NZ Additional Comments? OK Question Title * 39. If you knew that Rose Veal was raised to an age older than lamb or pigs, grazing freely, fed only on mother’s milk and green grass until harvest, would that influence your decision to buy Veal? A great deal A lot A moderate amount A little None at all OK Question Title * 40. If you knew that Rose Veal was high in iron and extremely lean while still super tender and tasty, would that encourage you to buy? A great deal A lot A moderate amount A little None at all OK Question Title * 41. Would you be more inclined to buy Rose Veal as the product of: A dairy calf raised with calf feeders to about 9 months old (Often begun indoors in open pens and then migrates to outdoors) A dairy calf salvaged when young and raised on a nurse cow. (Can be managed outdoors) A dairy calf salvaged when young and hand fed by humans (can be managed outdoors but often includes indoor pens) A Beef calf raised with its mother, outdoors to approx. 9 months old (no Dairy farms involved) OK Question Title * 42. Would you be more likely to purchase Veal as an imported as opposed to a home-grown NZ product? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely OK Question Title * 43. Would you serve Rose Veal (raised to your preference above) to your friends or expect that they would also buy it and include it in a healthy diet regime? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely OK Question Title * 44. If celebrity chefs endorsed Rose Veal (raised to your preference) and provided recipes and cooking tips, would you be more inclined to try it? Very likely Likely Neither likely nor unlikely Unlikely Very unlikely OK Question Title * 45. Which Rose Veal option would you be prepared to pay more for? A dairy calf raised with calf feeders to about 9 months old (Often begun indoors in open pens and then migrates to outdoors) A dairy calf salvaged when young and raised on a nurse cow. (Can be managed outdoors) A dairy calf salvaged when young and hand fed by humans (can be managed outdoors but often includes indoor pens) A Beef calf raised with its mother, outdoors to approx. 9 months old (no Dairy farms involved) None of the above OK Question Title * 46. How much would you be prepared to pay for tasty, tender Rose Veal, that was also good for you and raised humanely? As much as good beef cuts As much as Lamb As much as Venison As much as Free Range Pork As much as Free Range Chicken As much as Organic Chicken It would have to be cheaper than all of these OK Question Title * 47. What, if anything, would encourage you to eat more NZ Veal? See below Please Tell Us... OK Question Title * 48. What prevents you from buying/cooking Veal more often, if at all?: The animals are too young Animal welfare issues associated with the Dairy Industry Animal welfare issues outside of the Dairy Industry I’m not sure how to cook it? I would buy it but I can never find it in stores I would buy it I knew Calves were humanely raised to more than 8 months old I would buy it if it were good for my health It’s too expensive I’ve tried it before and I don’t like it. (taste or texture) Other (please specify) OK Question Title * 49. Would you like to know more about high animal welfare, NZ raised Rose Veal & it’s availability in NZ? Yes please No thanks Please supply your email address if you would like to be kept informed. OK Question Title * 50. Thank you for taking our Survey. Would you like to add anything that might help us deepen our knowledge around Veal consumption in NZ? OK Question Title * 51. If you would like to be into win one of Gourmet Direct's famous Summer Beach & Bach Hampers (worth $179.95, two to be won). Please leave us your email address. This will only be used for the purposes of making the prize draw and notifying the winner. (Entries close 31/12/2020) OK DONE