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Pour Me One - Membership Structure Survey

We are a micro brewery that will be opening hopefully within the next 6 to 12 months. We are running the business as a membership club so all the beers are only available to members and brewed based on feedback from our members. We will be producing 3 or 4 different types of beer every month. Over a year, that could be 200 different beers! We will repeat the popular ones though.

We will be offering 3 tiers of membership:
  • Level 1 - includes one six pack of beer per month delivered to you.
  • Level 2 - includes two six packs of beer per month delivered to you
  • Level 3 - includes four six packs of beer per month delivered to you as well as extra perks
After all memberships have been allocated, any extra beer will be available for purchase by members. It is anticipated that our beers will be sold in the price range of TTD $35 to $50 for 330ml.
1.What perks would interest you as a member?
2.Which Level might you be interested in?
3.Would you prefer the membership fee to be paid
4.What membership fee (in TTD) would you be willing to pay for the above selected level and payment period?
5.How much would you spend monthly (in TTD) on purchasing extra beer, beyond the amount included in your chosen tier?
6.If membership existed today, how likely would you be to join?
1 (not likely)
2
3
4
5 (very likely)
7.Do you have any other comments you would like to make?